- Location
- Mumbai, India
- Workplace
- Onsite
- Department
- Marketing
- Experience
- 4+ years
- Source
- Keka
Description
Fynd is a frontier technology company. We started at the intersection of technology and retail because that is where technology was the least available. Over the years, we became one of India’s largest retail technology platforms. But retail was the entry point, not the boundary.
Today, Fynd builds intelligent software that runs business operations. Not tools that help people work faster, but systems that absorb entire functions: manufacturing, marketing, logistics, commerce, quality control. We sit inside our customers’ businesses, harvest deep domain context, and build AI systems that operate autonomously. We are expanding from retail into manufacturing, generative media, physical AI, and healthcare.
We’re looking for a Growth Head – Demand Generation & Content to drive inbound and outbound lead generation and own the content strategy and execution for Fynd.com. You will use our in-house lead generation tool to build qualified pipelines, keep website content updated, and manage two content team members.
What will you do at Fynd?
- Own and execute the inbound and outbound demand generation strategy, aligning campaigns with business pipeline and revenue goals.
- Build and optimize acquisition channels across organic search, email, paid campaigns, and targeted outreach to generate qualified leads.
- Use and improve our in-house lead generation tool to support prospecting, lead enrichment, segmentation, and outreach.
- Work closely with sales and RevOps to identify target accounts, define lead qualification criteria, and improve lead handoffs and conversions.
- Create, test, and optimize outbound prospecting sequences, account-based campaigns, and lead nurturing journeys.
- Own the content strategy and calendar for Fynd.com, covering website pages, blogs, landing pages, case studies, whitepapers, and campaign content.
- Ensure Fynd.com content is accurate, relevant, and regularly updated. Manage the process from content creation and review to approvals and publishing.
- Collaborate with product, design, and engineering teams to make website updates and new content live on time.
- Apply SEO best practices and test landing pages, messaging, forms, and calls to action to improve website conversions.
- Manage and mentor two content team members, setting clear priorities and ensuring quality and timely delivery.
- Build dashboards to track lead quality, campaign performance, website conversions, and pipeline contribution.
- Use AI tools and automation to improve content workflows, lead generation, and campaign execution.
- Build a culture of consistent experimentation and optimization across demand generation and content.
Some specific requirements
- 4–8 years of experience in demand generation, growth marketing, or content marketing for B2B SaaS or technology products.
- Proven track record of generating qualified inbound and outbound leads and contributing to sales pipeline and revenue growth.
- Strong understanding of SEO, website content strategy, email marketing, account-based marketing, and conversion optimization.
- Excellent writing and editing skills, with the ability to communicate complex products clearly.
- Experience managing content team members and owning content creation, review, and publishing workflows.
- Hands-on experience with CRM, marketing automation, analytics, and prospecting tools such as Google Analytics, Apollo, Clay, and Zapier.
- Strong analytical skills to interpret campaign and website data and turn insights into actionable improvements.
- An interest in AI tools and the ability to apply them to content, prospecting, and marketing workflows.
- Proven ability to work closely with sales, RevOps, product, design, and engineering teams.
- Strong ownership, attention to detail, clear documentation, and the ability to manage multiple priorities independently.
What do we offer?
Growth
At Fynd, growth is limitless. We nurture a culture that encourages innovation, embraces challenges, and supports continuous learning. As we expand into new product lines and global markets, we’re seeking talented individuals eager to grow with us.
We believe in empowering our people to take ownership, lead with confidence, and shape their careers.
- Learning Wallet: Enrol in external courses or certifications to upskill—we’ll reimburse the costs to support your development.
Culture
We believe in building strong teams and lasting connections.
- Regular community engagement and team-building activities
- Biannual events to celebrate achievements, foster collaboration, and strengthen our workplace culture
Wellness
Your well-being is our priority. Comprehensive Mediclaim policy for you, your spouse, children, and parents
Work Environment
We thrive on collaboration and creativity. Our teams work from the office five days a week to encourage open communication, teamwork, and innovation.
Join us to be part of a dynamic environment where your ideas make an impact!
Skills
Google AnalyticsSEOContent MarketingEmail Marketing