- Location
- Gurugram, Haryana
- Workplace
- Onsite
- Type
- Full-time
- Department
- Healthcare
- Experience
- 3+ years
- Education
- Master
- Closing date
- Today
- Source
- ApplyToJob
Description
| NEOLYTIX PPC Specialist – US Healthcare |
| FUNCTION Digital Marketing / PPC | EXPERIENCE 4–5 Years | LOCATION Gurugram (Onsite) | MARKET US Healthcare |
Role Overview
Key Responsibilities
- Forecast leads within a given ad budget to set clear expectations.
- Set up trackers and measurement metrics to monitor ad performance.
- Develop and manage PPC strategies aligned with client goals and US market trends.
- Execute and optimize campaigns across Google Ads, LinkedIn, and Meta platforms (Facebook and Instagram).
- Conduct regular performance analysis, keyword research, and audience-targeting refinement.
- Prepare detailed campaign performance reports with insights and optimization recommendations.
- Collaborate with account managers and design teams to create high-performing ad creatives and landing pages.
- Track and manage budgets effectively, ensuring ROI and conversion objectives are met.
- Stay updated with US digital marketing trends, platform updates, and compliance standards.
What You Bring
Must-Have- 3+ years of experience managing PPC campaigns for the US market (healthcare).
- Proven track record of optimizing ad spend and achieving measurable ROI.
- Proficiency with Google Ads, Google Analytics, Bing Ads, Meta Ads Manager, and other major platforms.
- Strong analytical skills with experience in performance reporting and data visualization (Google Sheets, Looker Studio / Data Studio, or similar tools).
- Excellent communication and client-facing skills.
- Google Ads certification.
Why Join Neolytix
| US Healthcare Focus Run paid campaigns for a specialised, high-value US healthcare audience. | Full-Funnel Ownership Own strategy, execution, and optimization end to end across Google, Meta, and LinkedIn. |
| Data-Driven Culture Decisions grounded in tracking, reporting, and measurable ROI — not guesswork. | Direct Client Impact Work closely with account and design teams on results clients can see. |
Skills
LookerGoogle AnalyticsGoogle AdsCompliance
