Branch Manager

As a Branch Manager at Crescent Electric, you will be responsible for the day-to-day leadership and operational performance of the branch, ensuring efficient operations, strong customer service, and effective execution of the inside sales function. In this role, you will oversee warehouse operations, delivery logistics, and inside sales teams while partnering closely with the regional sales organization to support customer growth and account development.
 

PRIMARY DUTIES:

Sales & Customer Relationship Management

• Partner with Sales leadership to align on sales targets for Inside Sales execution.

• Drive profitable sales growth through strategic planning and execution.

• Oversee the execution of the inside sales strategy, pricing, and customer support.

• Build and maintain strong relationships with electrical contractors, industrial customers, OEMs, and other stakeholders.

• Partner with outside sales teams to develop new business and expand existing accounts.

• Assist with account development and make support calls on customers as necessary.

• Resolve customer issues and ensure exceptional service.

• Provide market and customer insight to the AVP for the annual business plan.

• Stay abreast of current markets served, industry trends, new products, market prices, customers, vendors and competitors.

• Establish and maintain a regular business review cadence with key supplier partners to evaluate performance, assess market trends, and align on new product launches and promotional strategies.

• Provide superior customer service and support company goals and objectives using the Company’s Value Added Services.

• Effectively partner with the Pricing Team to be competitive with current market levels while attaining necessary margin and profit goals.

Leadership Duties:

• Lead, mentor, and develop branch staff, including inside sales, counter sales, warehouse, and delivery teams.

• Create a culture focused on safety, accountability, collaboration, and customer service.

• Conduct coaching, performance evaluations and pay recommendations

• Ensure all positions are staffed by qualified and trained personnel

• Carry out supervisory responsibilities in accordance with the organization’s policies, procedures and applicable laws.

• Provide management and guidance for all work performed in the branch including: branch purchasing, pricing, quotations, contract review, and warehouse activities and/or other staff who are responsible for these functions or areas.

• Perform training analysis by function and implement plans to bridge gaps.

• Attend branch/company meetings and events as required. Overnight travel may be necessary

• Collaborate on product promotions, training, and inventory strategy.

• Ensure proper stock levels of core electrical distribution products in partnership with the Purchasing Team (e.g., wire/cable, lighting, switchgear, distribution equipment, controls).

• Perform other duties as assigned or requested.

Operational Management

• Ensure compliance with company policies and safety standards.

• Assist with corporate audits as necessary.

• Retain and safeguard all company assets and records as required by executive/corporate management and policies.

• Ensure Crescent’s Business System standard processes are installed and executed at branch.

Cross Functional Partnerships:

• Provide backup support for branch drivers to ensure timely customer deliveries.

• Deliver counter service support to assist customers and maintain service levels during peak or staffing gaps.

• Partner with Real Estate to identify, escalate, and resolve facility-related issues, including building repairs, maintenance needs, and safety concerns

• Collaborate with Supply Chain and Purchasing to maintain appropriate inventory levels, support product availability, and address vendor-related issues or service concerns.

• Work closely with Accounting and Finance to facilitate customer credit approvals, monitor credit limits, and proactively address payment delinquencies or billing discrepancies.

• Serve as a key liaison across functions to communicate branch-level needs, ensuring alignment and responsiveness from internal partners - escalating unresolved issues through appropriate channels while maintaining visibility and accountability for outcomes.

• Build and maintain effective working relationships with internal support teams to ensure compliance with company processes while addressing customer and operational challenges.

Financial Management

• Manage the branch budget and goals, including revenue targets, margins, operating expenses, and profitability.

• Develop annual business plans, budgets, and sales forecasts.

• Analyze performance metrics and implement corrective actions where needed.

• Ensure adherence to pricing strategy, credit policies, and cash management procedures.

QUALIFICATIONS:

Education & Experience

• Bachelor’s degree in business, operations, supply chain, or related field preferred—but equivalent industry experience is highly valued.

• 5+ years of experience in electrical wholesale distribution or related industry.

• Prior leadership or branch management experience strongly preferred.

• Experience working within ISO-compliant environments, including adherence to documented standards, audit readiness, and continuous improvement processes.

Certificates & Licenses

• Valid driver’s license required.

• Ability obtain and maintain forklift certification.

• Ability to obtain DOT Medical Certificate may be required in some locations.

PHYSICAL DEMANDS:

• Occasional standing required. Often walking and sitting, the use of hands/fingers, reaching with hands and arms, and stooping, kneeling, crouching or crawling.

• Often lifting up to 50 lbs. is required.

• Ability to travel and visit customer sites and travel through assigned territory and attend company and vendor activities and events which will require overnight stay.

• May be required to work more than 40 hours per week.

PAY DETAILS:

• The expected rate of base pay for this position is $90,000 - $130,000 annually. The role is eligible for an annual bonus incentive in addition to the base compensation.

#LI-CECE

Total Rewards and Benefits

Crescent Electric's compensation package includes an array of top-tier benefit options, including: 

• Eligibility for health,  and dental, vision coverage, 401(k) plan, and flexible spending accounts, subject to plan terms.
• Eligibility for company-paid benefits such as life insurance, short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.
• Excused Absence time off and Paid Time Off (PTO).
• Company-paid holidays.
• Other benefits for which you may be eligible includes supplemental life insurance, hospital indemnity, and accident and critical illness benefits with cancer coverage.
• Eligibility: Employees are eligible for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment. Employees who are 21 years of age or older will be automatically enrolled in the company’s 401(k) plan once they achieve 90 days of employment.

Family Owned. Culture of Quality. Opportunities to Advance.

Crescent is transforming and we are on a mission to power the communities we serve through teamwork and relentless customer focus. We have a vision of uncompromising teamwork committed to becoming the industry leader for our employees, suppliers, and shareholders. At Crescent, you will have the opportunity to develop professionally, grow personally and have the flexibility to balance your life's priorities. Let's serve together. Let's power our communities together. Let's become THE industry leaders...together.

Crescent Electric Supply Company is proudly an Equal Opportunity Employer. Crescent Electric does not discriminate on the basis of age, color, race, national origin, gender, religion, marital status, disability, veteran, military status, sexual identity or expression, sexual orientation, or any other basis prohibited by local, state, or federal law.

Veterans and military spouses are highly encouraged to apply. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.

Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen. Crescent Electric is committed to the full inclusion of all qualified individuals. As part of this commitment, Crescent Electric will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact [email protected]