- Salary
- $73k – $118k
- Location
- US-MI-New Hudson-Smith, United States of America
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 4+ years
- Education
- Bachelor
- Industry
- Engineering
- Category
- Marketing
- Role type
- Individual Contributor
- Environment
- Office
- Source
- Workday
Overview
The Senior Marketing Specialist works in coordination with the Marketing Director to lead integrated marketing campaigns and operational initiatives that elevate the Pratt Miller brand across corporate, motorsports, defense, and mobility business units. This position is responsible for the development and execution of business-building activities and marketing tools, including brand advertising, multimedia campaigns, and strategic communications. You'll collaborate with internal stakeholders, external partners, and cross-functional teams to create compelling content, support business objectives, and enhance customer engagement through innovative marketing strategies. The role requires strong organizational, interpersonal, and project management skills in a fast-paced environment.
Description
About Pratt Miller, an Oshkosh company
Pratt Miller is a product development company in motorsports, defense, and mobility industries providing clients with product engineering and low-volume production solutions. Our range of research & development, engineering, prototype manufacturing, test & validation, and low-rate production capability help our customers bring their high-quality products to market faster.
The Senior Marketing Specialist works in coordination with the Marketing Director to lead integrated marketing campaigns and operational initiatives that elevate the Pratt Miller brand across corporate, motorsports, defense, and mobility business units.
This position is responsible for the development and execution of business-building activities and marketing tools, including brand advertising, multimedia campaigns, and strategic communications. The Senior Marketing Specialist collaborates with internal stakeholders, external partners, and cross-functional teams to create compelling content, support business objectives, and enhance customer engagement through innovative marketing strategies.
ESSENTIAL FUNCTIONS AND SKILLS: Typical responsibilities include but are not limited to the following.
Marketing Strategy and Campaign Execution
Assist in the development and execution of integrated marketing plans across corporate, motorsports, defense, and mobility business units.
Develop and execute multi-media campaigns, including print, digital, social media, media relations, and brand advertising initiatives to achieve established goals and performance metrics.
Lead company website content development, SEO and SEM campaign creation and execution, and long-term channel optimization strategies.
Research, analyze, and present market and competitive intelligence data to support marketing strategies and stakeholder decision-making.
Prepare reports to track media activity, KPIs, and other performance metrics that measure campaign effectiveness and progress.
Content Development and Communications.
Write, edit, and coordinate internal and external communication materials including press releases, employee communications, presentations, case studies, social media content, and speaking notes.
Collaborate with internal stakeholders, agency partners, consultants, and functional groups to ensure consistent brand messaging and support overall business and department objectives.
Support the planning and execution of trade shows, facility visits, customer events, and program milestone activities to deliver a world-class customer experience.
Project Leadership and Collaboration
Lead multiple projects with competing priorities and timelines while maintaining attention to detail and quality standards.
Work collaboratively with the Marketing Director and cross-functional teams to support strategic business initiatives.
Demonstrate strong organizational, interpersonal, and project management skills in a fast-paced environment.
ADDITIONAL REQUIREMENTS:
In addition to the responsibilities mentioned above, tasks relating to the following areas may be assigned as required.
Maintain a high level of professionalism and attention to detail.
Demonstrate excellent written and verbal communication skills.
Support collaborative team environments while working independently when required.
Adapt quickly to changing priorities and business needs.
EDUCATION/CERTIFICATION/YEARS OF EXPERIENCE:
Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
Four (4) to Six (6) years of experience in marketing, communications, or public relations.
DESIRED SPECIALIZED SKILLS AND KNOWLEDGE:
Exposure to international media markets and multicultural engagement.
Hands-on experience in visual content creation including photography, videography, video editing, and graphic design with a strong understanding of brand consistency and storytelling.
Exceptional writing and editing skills with experience in business writing, journalism, copy editing, and original content development.
Strong project management, organizational, and interpersonal skills.
Proficiency with Microsoft Office Suite and digital marketing platforms.
Knowledge of SEO, SEM, website content management, and social media strategy execution.
EXPECTED HOURS OF WORK:
Standard business hours.
Weekend work and additional hours may be required based on project demands, events, or deadlines.
Work is primarily performed in a professional office environment with occasional exposure to shop, event, and customer-facing environments.
Ability to travel up to 15% of the time.
Pay Range:
$73,200.00 - $117,800.00The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.
Oshkosh is committed to working with and offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability for any part of the recruitment process, please contact our talent acquisition team by email [email protected].
Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.
Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.
Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Skills
Languages
About Pratt Miller, an Oshkosh company
Pratt Miller is a product development company in motorsports, defense, and mobility industries providing clients with product engineering and low-volume production solutions.
