Product Marketing Manager

Help grow a safer, cleaner, healthier future for everyone, every day.

Company Description

TeDan surgical Innovations, Inc (TSI) designs and manufactures specialty surgical products for use in orthopedic, neuro, cardiothoracic, and spine surgeries. TSI was founded in 2006 with the goal to innovate and address evolving access techniques in spine surgery. We have successfully addressed the need for minimally invasive surgical approaches to the spine, and have introduced access instruments for neurological, orthopedic, and cardiothoracic procedures. We commit to providing innovative, high-quality surgical access systems and instrumentation designed to optimize exposure and improve the surgeon experience.

Job Summary

As Product Marketing Manager, you will be responsible for spearheading product and market development efforts as well as supporting product design from inception through the commercialization process. You will partner with engineers, surgeons, and numerous internal/external stakeholders to develop and commercialize products that meet the needs of TSI’s customers.

As a primary business stakeholder, you will manage products in several stages of development - existing portfolio, near-term launch, pending FDA clearance as well as new products. You will be involved in the marketing management and business development process, associated marketing/promotion, technique, and sales training as well as product launch initiatives, all with defined revenue goals in mind.

You will develop business plans and portfolio strategies focusing on short and long-range objectives in the optimization of both market share and profitability of existing and new products. You will conduct market research to identify/track market trends, produce competitive analysis/materials to compare the competitive landscape.

Key Responsibilities

Downstream product responsibility: Define strategic marketing campaigns and support development of product support materials.

Upstream product responsibility: Identify user unmet needs, use cases and market trends as inputs to product design solutions.

Act as a liaison for collaboration across functional teams to identify and drive towards product development milestones. Align solutions across key stakeholders by defining and validating market requirements. Provide direct technical support to the sales organization in key surgeon accounts and assist in meeting sales objectives. Produce competitive analysis materials and product forecasts following emerging market trends. Create strategies for optimizing product pricing, positioning, promotional campaigns, and sales channels. Keep a strong pulse on the market by attending trade shows, surgeries, and labs. Demonstrate strong presentation and training skills to key internal and external stakeholders.

Qualifications & Experience

• Minimum 2 years of experience in product management or marketing in the medical device field.
• Bachelor’s degree in business, marketing, or a related field
• Experience developing value centered marketing collateral
• Commercial mindset and business acumen to generate effective promotional initiatives
• Effective communication skills with confidence to present before groups of customers, surgeons, sales teams, vendors, peers, and leadership
• Willingness to work in cadaver labs and/or operating room environments
• Occasional entry to hospitals and other medical facilities is required. Many of these facilities have vendor credentialing policies requiring defined training, background checks, and proof of immunizations. TSI employees must meet these requirements.
• When visiting hospitals and other medical facilities, must be able to gain access to and work in operating rooms. This includes wearing appropriate gowning, standing for long periods, complying with hospital protocols, and being aware of biohazards such as bloodborne pathogens.

Key Competencies

• High level of analytical skills with ability to think strategically and translate into effective tactics
• Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff, and key opinion leaders regarding medical procedures and proper product usage.
• Proficient in Microsoft Office applications
• Strong teamwork and aptitude for working cross-functionally
• Project Management – Handles multiple projects efficiently, meeting deadlines.

Physical Requirements

• Business casual attire
• Occasionally requires attending corporate functions
• Ability to lift up to 30 lbs
• Ability and willingness to travel up to 25% of the time

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