Senior Content Strategy Manager

Who We Are 

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For, is hiring a Senior Content Strategy Manager to join the Corporate Communications department. 

The Senior Content Strategy Manager leads the development and execution of content strategies that strengthen Robert Half’s brand authority, expand audience engagement and support business growth across practice groups. This role sets strategic direction for the planning, governance, distribution and optimization of thought leadership and customer-focused content. Using customer insights, market research and performance data, the Senior Manager establishes content priorities, drives experimentation and measurable results, and advances answer engine optimization (AEO) across traditional search and AI-powered discovery channels. The role also ensures content initiatives align with broader communications objectives.

What You'll Do

Content Strategy, Governance & Performance

• Owns enterprise content strategy and planning across Robert Half practice groups, translating customer needs, pain points, priorities and concerns, along with business objectives, into measurable roadmaps that set the right content volume and focus resources on the highest-impact programs.

• Drives content innovation by testing new programs, formats and experiences that answer customers’ most pressing challenges and questions, then expanding what works and refining what doesn’t.

• Builds and grows recurring editorial franchises and signature formats (e.g., podcasts, newsletters and local market articles) that create a sustained, recognizable presence and deepen audience loyalty.

• Establishes governance, editorial frameworks, templates and lifecycle standards that ensure consistency and a seamless audience experience from intake through creation, approval, publication, optimization, reuse and retirement.

• Defines performance goals and measurement frameworks, using customer research and audience, search and business data to assess impact, identify content gaps and guide investment decisions.

• Partners with Corporate Communications, Marketing and field leadership to gather customer insights, identify emerging needs and inform content strategy, prioritization and planning.

Thought Leadership & Content Development

• Directs a portfolio of differentiated thought leadership and audience-focused content that advances brand positioning, engagement and business objectives.

• Guides the development of research reports, articles, presentations, infographics, videos, podcasts and other formats, with an emphasis on cohesive, interlinked content experiences.

• Provides strategic direction, editorial guidance and actionable briefs to writers, contributors, agencies and cross-functional partners.

• Ensures content is accurate, distinctive, audience-centered and optimized for answer engines (AEO), while aligning with brand standards, editorial guidelines and strategic messaging.

• Promotes responsible use of AI-enabled tools and workflows to improve content planning, development, optimization and quality control while maintaining human oversight.

Research & Market Insights

• Develops topics, angles and questions for workplace surveys and leads the application of survey findings and market insights to shape content strategy and thought leadership priorities.

• Synthesizes research, market insights and performance data into clear, executive-ready recommendations for content and business stakeholders.

• Analyzes labor market developments, audience behaviors, workplace trends, competitor activity and search patterns to identify emerging content opportunities and inform strategic recommendations.

• Partners with internal and external experts to validate insights, identify timely topics and strengthen credibility of thought leadership initiatives.

Executive Visibility & Stakeholder Engagement

• Influences cross-functional stakeholders to align on content priorities, investment strategies and publishing plans, using data-driven recommendations to secure buy-in across Corporate Communications, Marketing and field leadership.

• Presents strategies, performance insights, recommendations and roadmaps to leadership, building alignment and support for key initiatives.

• Facilitates expert interviews, shaping complex ideas into clear points of view, messages and narratives.

Content Distribution, AEO & Audience Growth

• Develops distribution, amplification and repurposing strategies that extend content value across owned, earned, social and partner channels.

• Leads the adoption of AEO best practices that help answer engines accurately discover, interpret, cite and surface Robert Half content.
• Partners with the SEO team to improve visibility across traditional search, AI overviews and generative answer platforms.

• Analyzes search and AI-discovery trends, brand visibility, citation presence, answer accuracy, audience engagement and share of voice to identify optimization opportunities.

Alliances & Partner Content Support

• Develops content strategies that support strategic alliances and external visibility opportunities, including bylines, speaking engagements, webinars and podcasts.

• Partners with internal and external stakeholders to develop high-value content initiatives that strengthen relationships, extend reach and support shared business objectives.

• Ensures partner content aligns with Robert Half’s brand, editorial and quality standards and contributes to broader authority and discoverability goals.

What You'll Need

• Bachelor's degree in English, communications, journalism, marketing or a related field preferred.
• 8+ years of communications or marketing experience.
• Strong content strategy and editorial judgment skills.
• Ability to translate research and insights into compelling, customer-focused content.
• Strong organizational skills with the ability to manage multiple initiatives.
• Strong analytical skills.
• Executive presence skills.
• Strong collaboration and relationship-building skills.
• Ability to work effectively with executives, senior leadership, field staff and cross-functional partners.
• Navigates competing priorities from different stakeholders to maintain strategic alignment and focus.

Minimum Required Technical Skills

• Knowledge of content optimization, SEO, AEO, AI visibility and performance measurement; advanced knowledge of Microsoft Office and collaborative workflow tools; experience with AI-enabled content platforms and workflow automation tools a plus.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

$94,000.00 - $142,000.00

We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected] or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.