VP Marketing

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About the Role

Updater is seeking a strategic, commercially minded Vice President of Marketing to lead our next stage of growth across enterprise platform marketing and large-scale consumer acquisition.

This is a senior leadership role overseeing product marketing, go-to-market, performance marketing, brand, user engagement, and marketing operations. You'll shape how enterprise customers understand and adopt Updater's technology while driving consumer acquisition programs that convert demand into orders.

Reporting to the Chief Revenue Officer, you'll lead an established, high-performing marketing team and oversee significant marketing investments. You'll work closely with our current VP of Marketing during the leadership transition, building on a strong foundation to elevate our market position, accelerate growth, and deliver meaningful business results.

Key Responsibilities

Product Marketing & Go-to-Market

• Turn our products and technology into compelling stories, clear value propositions, and effective sales strategies.

• Partner with Product to bring new offerings to market, drive adoption, and identify growth opportunities.

• Drive marketing strategies that contribute to pipeline, bookings, customer growth, and retention.

Performance Marketing

• Lead performance marketing strategy across paid acquisition, digital channels, and conversion optimization, managing eight-figure annual marketing budgets.

• Optimize acquisition economics, conversion rates, and return on marketing investment to drive efficient, sustainable growth.

• Identify and test new channels, strategies, and opportunities to increase consumer acquisition and orders.

Brand & Market Leadership

• Shape how Updater shows up in the market, building a clear, differentiated brand and establishing our leadership in the commerce industry.

• Lead corporate communications, thought leadership, brand strategy, and PR to grow awareness, credibility, and market presence.

Team Leadership & Marketing Excellence

• Lead and elevate an established, high-performing team, fostering creativity, ownership, collaboration, and accountability.

• Set clear priorities and oversee marketing operations, resources, and performance to maximize the team’s impact.

Requirements

• A strategic platform marketing executive. You’ve led marketing at a sophisticated SaaS, marketplace, or technology platform business and know how to position complex products, build market credibility, and drive enterprise sales.

• A product marketer at heart. You understand how to connect product strategy, customer needs, and go-to-market execution to create compelling value propositions and help the company move faster.

• A performance-driven growth leader. You have deep experience with paid acquisition, conversion optimization, customer acquisition economics, and managing significant marketing investments. You’re as comfortable discussing CAC and ROAS as you are with positioning and brand strategy.

• A commercially minded business partner. You understand how marketing drives pipeline, orders, and revenue, and you make decisions based on measurable business impact.

• A proven people leader. You’ve led talented, multidisciplinary teams and know how to elevate an already strong group.

• A creative, hands-on thinker. You can set an ambitious vision, challenge conventional thinking, and get into the details when it matters.

Compensation

The salary range for this position is $240,000 - $270,000 annually. Factors that may affect compensation within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.