Social Media Manager

ABOUT THE ROLE

LEAP is hiring a Social Media Manager to bring our brand, products, and services to life through compelling social storytelling that builds brand awareness, grows our audience, and drives customer acquisition. The candidate will own social strategy recommendations, content planning, day-to-day channel execution, reporting—and employ a journalistic mindset while producing content onsite with clients and internal stakeholders.

Reporting to the CEO and Director of Marketing, you will take a hands-on role in executing our social media strategy, developing content plans and editorial calendars aligned with business objectives, product launches, and industry events. The Director of Marketing and CEO will drive business priorities, campaign goals and budget approvals; while the internal marketing team will own overall brand direction.

You will create and publish engaging, platform-specific content, experiment with creative approaches, and use performance insights to continuously optimize campaigns. Beyond creating content, you will connect social media activity to measurable business outcomes, tracking audience growth, engagement, website traffic, lead generation, and customer acquisition. Working closely with internal stakeholders, you will build a strong understanding of LEAP’s products, services, and the Canadian legal industry, while capturing authentic client stories and industry buzz at events and on-site visits.

This is a one-year opportunity for a creative, results-driven social media professional to accelerate LEAP’s digital presence, demonstrate measurable marketing impact, and help shape the future of our social media program. This is a full-time, one year contract position.

***This role is hybrid, requiring 3 days per week in our downtown Toronto office***

About LEAP

LEAP leads the world in cloud-based legal practice management software. Our curiosity and commitment to continual improvement have kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, which is to ‘Help lawyers who help people.’ The market-leading software we develop, and support is used by more than 100,000 lawyers and their staff in small and medium-sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll be in good company here.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Own social strategy recommendations, content planning, day-to-day channel execution, reporting while producing content onsite with clients and internal stakeholders.
• Develop and refine social media narratives that support brand awareness and customer acquisition goals 
• Build content plans and editorial calendars aligned to business priorities, product launches, and events 
• Create, adapt, and publish social content across agreed channels in partnership with the internal marketing team 
• Translate campaign themes into channel-specific storytelling that fits audience behavior and platform best practices 
• Run structured testing on messaging, creative angles, formats, timing, and CTAs 
• Monitor performance and recommend changes based on engagement, audience growth, traffic, lead volume and quality, and conversion signals 
• Partner with internal stakeholders to gather inputs, approvals, and campaign/messaging context 
• Travel to events and locations in order to capture client engagement and “industry buzz”  
• Identify opportunities to improve reach, consistency, and efficiency across the social program 
• Deliver regular reporting that connects social activity to marketing outcomes, especially customer acquisition 
• Maintain an organized workflow for planning, production, publishing, and performance review 
• Continually remain engaged with internal stakeholders to learn about our product and service workflows, and the legal industry in Canada 
• Up to approximately 20% of travel required to client sites located within Canada