Integrated Media Director – Account Lead

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

 

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

 

Go ahead, the world is waiting.

 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

 

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

 

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

 

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

In an era of convergence and constant transformation, we are seeking experienced leaders who can translate strategic ambition into high-quality execution and deliver meaningful business outcomes for our clients. This role calls for individuals with a strong understanding of integrated media, a passion for innovation, and the ability to bring clarity, structure, and momentum to complex, multi-market environments.

As a senior member of the Publicis family, you will play a critical role in leading the delivery of integrated media initiatives—overseeing campaign planning, investment, execution, and performance across markets. You will be responsible for managing and developing teams, ensuring operational excellence, and driving seamless collaboration across planning, activation, and specialist functions.

If you are confident navigating ambiguity, influencing stakeholders, and elevating both team output and ways of working, while maintaining a strong focus on executional rigour and client satisfaction, we would love to speak with you.

Key Responsibilities:

Campaign Operations & Delivery Leadership

• Lead the end-to-end operational delivery of integrated media campaigns across all pillars, ensuring seamless execution from planning through to reporting
• Translate strategic direction into structured, actionable campaign plans that are delivered consistently across markets and channels

Operational Excellence & Campaign Governance

• Establish and uphold best-in-class operational standards across campaign planning, activation, and reporting
• Drive process discipline, ensuring timelines, workflows, and quality controls are consistently met across teams and markets

Planning Principles & Execution Rigor

• Champion clear planning frameworks and principles to ensure strategies are translated into executable, market-ready plans
• Ensure alignment between strategy, planning, and activation teams, with a strong focus on feasibility, consistency, and quality of output

Team Leadership & Management

• Lead and develop Managers and their respective teams across pillars, ensuring clarity of roles, priorities, and accountability
• Foster a high-performance culture focused on delivery excellence, collaboration, and continuous improvement

Cross-Pillar & Cross-Functional Integration

• Drive collaboration across planning, activation, and specialist teams to ensure integrated campaign delivery
• Ensure alignment across pillars, promoting consistency in ways of working and output standards

Client & Agency Collaboration

• Serve as the senior day-to-day lead for campaign operations, maintaining strong working relationships with client stakeholders and partner agencies (including creative)
• Ensure smooth coordination between media, creative, and other partners to deliver integrated and effective campaigns
• Own and manage relationships with key media, technology, and measurement partners, identifying opportunities to unlock incremental value, innovation, and efficiency across campaigns

Financial Management & Campaign Governance

• Oversee campaign budgets, pacing, reconciliation, and financial accuracy across all activities
• Partner with finance and operations teams to ensure compliance with processes, timely billing, and transparent financial tracking

Performance Management & Optimisation

• Ensure campaigns are monitored against KPIs, with clear frameworks for performance tracking, reporting, and optimisation
• Drive a culture of accountability for results, ensuring insights are translated into actionable improvements

Continuous Improvement & Ways of Working

• Identify and implement improvements to processes, workflows, and collaboration models across teams and markets
• Drive operational efficiencies and scalable ways of working to support business growth and delivery excellence
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Qualifications

• 10+ years of experience in a media agency or integrated marketing environment, with strong exposure to regional or multi-market accounts
• Proven experience leading end-to-end campaign delivery across digital and offline channels
• Demonstrated ability to manage and develop mid-sized teams, including Managers and cross-functional resources
• Strong experience working on complex, multi-market campaigns (APAC experience preferred)
• Experience collaborating with multiple stakeholders, including clients, internal teams, and partner agencies
• Track record of delivering operational excellence and driving consistent campaign quality at scale

Skills & Competencies

• Strong understanding of media planning and activation across digital and offline channels through the marketing funnel
• Ability to translate strategy into executable, operationally sound campaign plans
• Highly structured and detail-oriented, with strong campaign governance and process discipline
• Proven ability to lead, coach, and develop teams to deliver high-quality output
• Strong client-facing communication skills, with the ability to manage expectations and align stakeholders
• Ability to bring together planning, activation, and specialist functions to deliver integrated outcomes
• Comfortable working with creative, data, and technology partners to ensure cohesive campaign delivery
• Detail-oriented with respect to financial accuracy, governance, and compliance processes
• Comfortable operating in a fast-paced, evolving environment with multiple stakeholders
• Brings structure to ambiguity and maintains focus on delivery excellence