- Location
- Gerakas, Attica, Greece · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
Who we are
Upstream is a global leader in mobile marketing automation and digital service innovation, enabling Mobile Network Operators (MNOs) and brands to grow revenue, improve customer engagement and succeed in the digital economy. With over two decades of experience and operations spanning 45+ markets across Africa, Latin America, Asia, Europe, and the Middle East, we are a trusted partner to more than 60 MNOs worldwide.
Headquartered in Athens, Greece, and with regional hubs in London, Dubai, Johannesburg, Lagos, São Paulo and Rio de Janeiro, Upstream combines global expertise with deep local insight. Our end-to-end approach encompasses strategy, creative development, technical deployment, campaign execution, and ongoing optimization, ensuring seamless, scalable, and performance-driven service delivery.
The role
We are looking for an enthusiastic Digital Media Manager to join our Digital Marketing team. As a Digital Media Manager, you will be part of a very competent team that works on allowing Upstream’s innovation to positively impact millions of consumers around the world. You will be contributing to the process of designing, building, testing, delivering, monitoring, and enhancing cross-channel digital marketing campaigns in line with business objectives.
Key Accountabilities
- Create and optimize digital marketing campaigns in collaboration with other team members.
- Ensure all campaigns are delivered effectively to the deadline and against business objectives.
- Utilize the company’s in-house platforms to plan recruitment and monetization techniques.
- Assist in the creation of marketing campaign plans and execution of A/B testing strategies.
- Monitor traffic, engagement, monetization, and operational KPIs, implementing changes and proposing improvement actions where necessary.
- Provide detailed analysis and reporting of each campaign, including interpretation, commentary, and recommendations
- Maintain revenue forecasting and regular measurement of the ROI of various recruitment channels.
- Assist in a variety of business-as-usual or other ad-hoc requests/initiatives as per business needs.