Associate Manager, Social Strategy

Overview

PepsiCo is seeking an Associate Manager, Social Strategy to help drive content development for PepsiCo’s global social channels and advance our corporate storytelling through always-on, audience-first content and strategic corporate social influencer partnerships. This role shapes platform-native narratives that translate business priorities and corporate reputation initiatives into compelling social content, partnering closely with agency partners, content strategists, paid media specialists, influencer partners, and key internal stakeholders. 

 

 

Responsibilities

• Manage end-to-end content development for PepsiCo global social channels
• Develop clear content briefs for key moments, campaigns, and priority stories; ensure messaging and objectives are carried through to final creative
• Partner with content studio teams, producers, editors, and external vendors to execute high-quality content across channels, including co-created influencer content when applicable
• Collaborate with internal partners (e.g., Communications, Corporate Affairs, Legal, Brand Communications, Paid Media, and agency teams) to ensure content is on-strategy and aligned to corporate and brand standards
• Identify opportunities to connect storytelling across channels, ensuring consistency in brand voice, tone, and visual identity while optimizing for each platform, including coordinated distribution plans for content
• Support editorial planning by contributing to global, cross-functional content calendars and workflows
• Collaborate cross-functionally with internal partners to understand priorities, gather inputs, and shape how stories are told through social-first content
• Make data-driven content decisions by using performance analytics (views, engagement, conversions, retention, search queries, and audience segments) to identify what’s working, prioritize high-impact topics, and continuously optimize content based on measurable outcomes
• Support the development and execution of corporate social influencer partnerships (e.g., thought leaders, creators, and trusted community voices) that amplify priority narratives and reputation initiatives across platforms

Compensation and Benefits:

• The expected compensation range for this position is between $93,500 -$156,450.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

 

Qualifications

 

• 5–7 years of experience in social media content creation, influencer/creator programming, or content marketing for a Fortune 500 company in-house or at an agency
• Highly effective communicator with strong editorial judgment, able to synthesize complex inputs, tailor messaging for diverse audiences, and influence stakeholders while navigating a matrixed organization
• Demonstrated ability to develop innovative, audience-centric content strategies across platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit, X)
• Experience collaborating across cross-functional teams and managing external creative/production partners and legal reviews
• Experience supporting influencer/creator partnerships (briefing, co-creation, feedback cycles, deliverable management, and performance learnings) is a plus 
• Familiarity with content workflows, editorial governance, and digital publishing and reporting tools in a fast-paced environment
• Agency experience is a plus but not required 

 

 

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.