General Manager of CA

Description

Job Title: General Manager of California

Department: Operations

Reports To: Director of National Accounts

Supervises: All field operations in the assigned territory

Job Classification: Full-Time, Exempt

Salary Range: $90k-$130k annually (based on skill, experience, and location) + Commission-based incentives

The ideal candidate resides in/around the Irvine / Orange County territory. 

SUMMARY OF ESSENTIAL DUTIES AND RESPONSIBILITIES

The General Manager of California is responsible for managing sales, profitability, growth, and account development in California. The GM oversees all field team members in the territory, focusing on their training, development, and accountability. The GM will play an integral role in the success of the Account Managers, Service and Repair teams. 

Key Responsibilities Include:

Business Development 

• Establish, develop, and maintain business relationships with current and prospective customers in the assigned territory to generate new business.
• Conduct telephone/video calls and in-person visits to current and prospective customers to present demonstrations of products and services, highlighting how they will benefit the client. Provide initial and ongoing training and support on products and services as needed.
• Create and maintain current and potential customer profiles in our CRM software program.
• Partner with the Procurement Department to develop clear and effective written proposals, quotations, and contracts for current and prospective customers. Up-sell and sell additional products/services to existing clients.
• Partner with cross-functional teams to analyze market potential and determine existing and potential clients’ value to the organization.
• Provide management with comprehensive reports on customer needs, competitive activities, and potential product opportunities, utilizing the NetSuite automation tool for weekly pipeline and forecast reporting.
• Present reports to senior management on a regular basis, offering insights for improvement, and communicate sales opportunities to surpass set quarterly goals. 
• Review and manage the California P&L (report will be provided) and attend operations meetings to discuss needs and opportunities.
• Maintain strong client relationships, addressing any concerns or issues promptly and effectively.

Field Operations

• Provide on-site and in-depth leadership and direction to all field personnel in the California territory ensuring high levels of performance and client satisfaction.
• Oversee day-to-day operations, including scheduling, resource allocation, and inventory management. 
• Performance management and oversight of employee overtime and time off requests.
• Supervise the scheduling of all projects, repair and installations, and service visits in the territory, providing coaching and recommendations as needed.
• Monitor team performance and productivity, identifying areas for improvement and implementing corrective actions as needed. 
• Oversee completion of and perform quality assurance on all service, repair and installations, and warranty work completed by our internal team, channel partners, or subcontractors. 
• Work with our Channel Partner team to source and manage channel partners relationships in the territory.
• Foster a positive and collaborative work environment, promoting teamwork, accountability, and professional development.

Safety Compliance and Training & Development 

• Ensure compliance with safety regulations and company policies, promoting a culture of safety and adherence to best practices.
• Ensure all employees are wearing proper PPE at all times, providing training and coaching as needed.
• Verify all employees are using the proper tools and equipment, providing training and coaching as needed.
• Perform stand-up safety meetings with teams to increase safety awareness and decrease changes of injury and illness.
• Stay informed about industry trends and developments, implementing innovative solutions to enhance service quality and efficiency.
• Continually learn about new products and improve selling skills. The GM is required to attend VivoAquatics-funded training events throughout the year and is expected to participate in self-paced tutorial learning when appropriate. 

Requirements

QUALIFICATIONS

• Strong leadership skills with the ability to motivate and inspire teams
• Thorough understanding of pool operations and chemical automation systems
• Advanced problem solving skills and ability to use sound judgment in making decisions
• Strong organizational skills and effective multitasking abilities
• Excellent time management skills and ability to be a self-starter without micromanagement
• Exceptional verbal and non-verbal, written and non-written, communication skills, with a customer-focused approach 
• Thorough understanding of how CRM systems and Knowledge Base systems work
• Ability to prepare, analyze, and present analytical data reports; assist management in making decisions based on such information

SUPERVISORY RESPONSIBILITIES

• All field employees in the California territory will report up to the GM.
• All field managers in the California territory will report directly to the GM.

EDUCATION and/or EXPERIENCE

• Experience in the aquatics industry required. 
• Proven experience in a managerial role, preferably in the aquatics industry
• Certified Pool Operator (CPO) License required. License can be obtained within the first 30 days of employment if not already held. 
• Bachelor's degree in business administration, management, or related field preferred. A combination of education and experience can be substituted. 
• Proficiency in GSuite, MS Office, and other relevant software applications. Must be computer savvy and comfortable using different software programs and apps on a frequent basis
• Valid driver's license required. Must be able to pass a background check, which includes a driver history check
• Must be able to move, lift, carry up to 75lbs