- Salary
- $112k – $130k
- Location
- Toronto, Ontario
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 7+ years
- Source
- Lever
Description
ABOUT MAPLE
Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.
We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.
THE POSITION
We’re hiring a Senior Marketing Insights Manager to lead how we measure, understand, and improve marketing performance at Maple.
In this role, you’ll build and evolve the systems that power our marketing decisions — from full-funnel measurement and attribution to experimentation and performance reporting. You’ll partner closely with Marketing, Data, and Product teams to turn complex data into clear, actionable insights that drive investment decisions and unlock growth.
This is a highly cross-functional role with significant impact. You’ll operate at the intersection of strategy and execution, helping the business understand what’s working, what isn’t, and where we should go next.
The Senior Marketing Insights Manager will lead the development and execution of Maple’s marketing measurement strategy. They will transform complex data into clear, actionable insights that inform investment decisions, optimize omnichannel performance, and uncover new growth opportunities. This role will own high-impact, cross-functional initiatives, including advanced segmentation, personalization at scale, and full-funnel measurement.
