Strategic Route Sales Representative

Description

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

• Great work and social environment
• Paid Time-Off
• Health Insurance
• Dental Insurance
• 401k Savings Plan
• Company Paid Life, Short Term and Long Term Disability Insurance
• Flexible Spending Benefits
• And more!

Frank Liquor Company in Middleton, WI is now hiring a Strategic Route Sales Representative. The team members of Frank Liquor Company are committed, innovative leaders of the beverage industry through marketing, selling, distributing, merchandising, and servicing quality products to our valued customers. 

The Strategic Route Sales (SRS) Representative is responsible for building and nurturing professional sales relationships with key accounts across the assigned territory. This role manages both on-premise and off-premise accounts, specializing in the sale of beer, wine, and liquor products.

Requirements

Key Job Responsibilities:

• Secure and grow product distribution within the assigned account base.
• Build and maintain strong, positive relationships with on-premise accounts.
• Support customers with inventory management, including product availability, new product placement, stock rotation, promotions, and sales trend analysis.
• Demonstrate discipline and resourcefulness to consistently meet or exceed monthly sales quotas and placement goals.
• Actively participate in sales meetings and on-site training sessions.
• Communicate respectfully and collaborate effectively with internal teams—such as merchandisers, customer service, and delivery drivers—as well as with customers and suppliers.
• Maintain flexibility to work varied hours, including early mornings, evenings, and weekends as needed.
• Adapt to support diverse internal groups and effectively engage with a variety of customer personalities daily.
• Monitor and manage inventory levels based on sales trends, promotional activities, seasonal changes, and new product introductions.
• Utilize point-of-sale materials to build product displays and merchandise shelves effectively.

Frank Liquor Company

• Understanding wine and spirit sales within the C-Store environment
• C-Store chain programming responsibilities need to be executed
• Participating in on-going education programming (Building the Selling Story etc)

Knowledge, Skills and Abilities:

• Minimum of two years of sales experience in related industries such as distribution, hospitality, supplier, or beverage sectors.
• Strong verbal and written communication abilities, complemented by effective persuasion skills.
• Goal-driven, focused, and assertive with a results-oriented mindset.
• Knowledge of the beer industry and its retail consumers is an advantage.
• Prior experience as a Sales Relief Representative is preferred.
• Proficient in Microsoft Office and comfortable with intermediate-level computer use.
• Reliable vehicle and willingness to travel throughout the assigned territory.
• Valid driver’s license and current vehicle insurance required.
• Ability to obtain and maintain all necessary liquor salesperson permits.
• Capability to acquire and uphold any additional permits or licenses mandated by the company.
• Skilled at managing multiple projects and priorities simultaneously.

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.