- Location
- Yerevan, Yerevan, Armenia · published
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
About the job
Freedx is a newly established cryptocurrency exchange dedicated to delivering a seamless, secure, and innovative trading experience. Built by a team of seasoned professionals from the crypto, finance, and technology sectors, we're united by a shared passion for shaping the future of digital finance. Our vision is to become the most trusted and reliable exchange, empowering users with the freedom to manage their digital assets confidently and efficiently. At Freedx, security, transparency, and scalability are at the core of everything we do. We continuously innovate to meet the evolving needs of traders, offering cutting-edge tools and services that help our clients achieve their financial goals. Join us as we redefine the standards of digital asset trading and bring true freedom and reliability to the crypto world.
As we expand globally, we’re looking for a CRM & Lifecycle Marketing Specialist to own user retention, engagement, and reactivation across Freedx’s communication channels. You’ll manage CleverTap campaigns, design email and push journeys, and segment users to deliver personalized experiences that drive activity and loyalty. This is a strategic yet hands-on role for someone passionate about data-driven lifecycle marketing and customer engagement.
What You'll Do
- Build and manage all lifecycle journeys for onboarding, activation, retention, and reactivation
- Manage complete setup and maintenance of all email communications including templates, routing, deliverability, and compliance
- Own segmentation logic using KYC level, activity status, product usage, user value tiers, and behavioral triggers
- Create and optimize automated workflows that drive consistent user engagement
- Develop reactivation and churn reduction strategies including churn calculation frameworks and reengagement flows
- Define the hierarchy of communication channels across email, push, SMS, WhatsApp, Telegram, and in app messaging
- Manage CRM hygiene including sender reputation, anti-spam controls, and template QA
- Build A B tests to optimize messaging, timing, content, and delivery
- Work with Product and Data to ensure accurate event tracking and CRM data mapping
- Produce weekly CRM campaigns that align with product updates, promotions, and marketing activations
- Report on lifecycle metrics including activation, retention, churn, and campaign performance
- Collaborate with Growth to ensure CRM supports acquisition cohorts and funnels
- Maintain a high cadence of execution in a fast-moving environment