Creative Video Specialist

Complete all aspects of creative video creation including research and development, producing, interviewing, videography, editing, and distribution for broadcast and social media. Ability to work with a diverse group including executive leadership, district staff, students, and community members. Expert video storyteller that builds and promotes the reputation of Seattle Public Schools, the District strategic plan, and furthers SPS’s brand and communication strategies. Highly skilled with the use of the Adobe Creative Suite software, high-definition video and still cameras, and all related video production equipment (lights, audio gear, etc). Live broadcast and record twice monthly school board meetings.  30%

• Create content independently including development, research, meetings, conduct on-camera interviews. Meet with internal clients and gather information to develop script and production plans. Lead on-camera interviews through asking thoughtful leading questions.

30%

• Assemble dynamic video content using Adobe Creative Cloud – Premiere Pro, After Effects, Photoshop and Audition. Use creative tools to make dynamic interesting videos.

25%

• Advanced operation of cinema style cameras using tripods, monopods and handheld to capture interviews and cover video in the classroom, studio and field.

5%

• Upload video files to digital platforms, and create closed-captioning files in English and other translated languages.

5%

• Attend divisional meetings and participate in creative teams as needed

5%

• Live broadcast coverage School Board meeting (camera operation, switching, mixing audio)

OTHER FUNCTIONS:

• May perform related duties consistent with the scope and intent of the position.
• Maintain digital asset library
• Maintain organized notes

 
RELEVANT COMPETENCIES:
Functional / Technical Skills
Possesses required functional and technical knowledge and skills to do his or her job at a high level of accomplishment; demonstrates active interest and ability to enhance and apply new functional skills.

• Understands the technical aspects of the job and keeps up-to-date on key technical or functional aspects of the job.
• Applies appropriate technical/functional knowledge to address situations in a timely manner.
• Thinks of ways to apply new developments to improve organizational performance.
• Shares expertise and skills with others when appropriate.

Creativity
Generates many new and unique ideas; makes connections among previously unrelated notions; is unafraid to use unorthodox methods; is seen as original and value- added in brainstorming settings.

• Generates a lot of new and unique ideas.
• Brainstorms multiple and value-added solutions to problems.
• Draws from multiple resources and perspectives to come up with new ideas and approaches.
• Creates new and effective processes and systems.

Time Management
Uses his or her time effectively and efficiently; concentrates his or her efforts on the most important priorities; adeptly handles several tasks at once.

• Focuses his/her efforts on the most important priorities.
• Uses time effectively and efficiently.
• Handles multiple-tasks effectively and efficiently.
• Values other people's time.

Learning on the Fly
Learns quickly when facing new problems; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks.

• Shows willingness to learn new methods.
• Learns quickly when facing new problems and tries to understand the basis for
• change.
• Treats change and new situations as opportunities for learning and growth.
• Modifies behavior quickly to deal effectively with challenging or unfamiliar tasks.

Customer Focus
Commits to meeting the expectations and requirements of internal and external stakeholders; acts with stakeholders in mind; values importance of providing high-quality customer service.

• Makes customers and their needs a primary focus of his/her actions.
• Thinks ahead and considers the impact of actions both internally and externally.
• Develops trust, credibility and maintains strong relationships with customers.
• Goes the extra mile to satisfy customer needs and expectations.

 
DISTRICT-WIDE COMPETENCIES:
Collaboration
Develops cooperation and teamwork while participating in a group, working toward solutions which generally benefit all involved parties.

• Is seen as a team player who encourages efficient and effective collaborations.
• Works skillfully in difficult situations with both internal and external groups.
• Represents his/her own interests while being open-minded to other groups.
• Builds respectful and productive relationships internally and externally.

Getting Results (Action Oriented)
Performs work with energy and drive; values planning, but will take quick, decisive action when an opportunity presents itself.

• Demonstrates a strong sense of urgency about solving problems and getting work done.
• Focuses on achieving the goal even in the face of obstacles.
• Assumes responsibility for starting and finishing work with minimal supervision.
• Strives for new levels of performance.

Decision Quality & Problem Solving
Uses analysis, wisdom, experience and logical methods to make good decisions and solve difficult problems with effective solutions; appropriately incorporates multiple inputs to establish shared ownership and effective action.

• Weighs the consequences of options before making a decision.
• Applies appropriate criteria to situations for the purpose of making decisions.
• Displays self-confidence in own judgment.
• Focuses in the facts and solutions instead of opinions and problems.

Integrity
Is widely trusted; is seen as a direct, truthful individual; presents truthful information in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn't misrepresent him/herself for personal gain.

• Deals with people and situations in an honest and forthright manner.
• Represents information and data accurately and completely.
• Represents the confidentiality of information and concerns shared by others.
• Takes ownership if a mistake is their own and does not blame others.

Accountability
Holds self and others accountable for measurable high-quality, timely and cost-effective results; determines objectives, sets priorities and delegates work; accepts responsibility for mistakes; complies with established control systems and rules.

• Takes responsibility and action as if the risks (financial or otherwise) are his or her own.
• Holds individuals and team accountable for their actions and results.
• Initiates action even if outcome is uncertain and is willing to accept the consequences of failure.
• Aligns own activities and priorities to meet broader organizational needs.
• Demonstrates courage and confidence in his or her own ability.

KNOWLEDGE, SKILLS AND ABILITIES:
Knowledge:

• Video storytelling
• Editing flow
• Public sector communications experience 

Skills:

• High level communicator
• Interview/work with non-camera talent in front of camera
• Expert Camera operation
• Lead high level video productions
• Organized

Abilities:

• Edit video quickly 
• Expert video editor
• Translate complex concepts into simple explanations
• Think out of the box for creative solutions
• Work independently

OTHER FACTORS:

• May occasionally work on-locations at SPS building throughout the district
• May need to work nights and occasionally weekends

EDUCATION/EXPERIENCE:

A typical way to obtain the knowledge and abilities would be:
 
Three (3) years' work experience in a related video communications career; AA degree or completion of vocational training in Communications, Broadcasting, or Marketing; Preferred: Bachelor's degree with an emphasis on course work in Communications, Media, Video Production and Writing, and 5 years working in a related video communications career.

Any equivalent combination of education, experience and training that provides the required knowledge, skills and abilities to perform the work will be considered.
 
CLEARANCES:
Criminal Justice fingerprint and background check