Senior Manager, Events & Partner Marketing

The Role

WorldStrides is building its events and partner marketing capability from the ground up — and this role owns it. As Senior Manager of Events & Partner Marketing, you will design and run the events strategy that puts WorldStrides in front of the right educators and school leaders at the right moments, and simultaneously build a partner marketing program that creates scalable, co-branded lead generation through district alliances, association partnerships, and channel relationships. This is a builder role — you will create programs, not manage existing ones.

Key Responsibilities

Events Strategy & Execution

• Own the annual events calendar across K-12 Domestic, International, Sports and Performing Arts — from national education conferences to regional roadshows to hosted educator events
• Design the WorldStrides events experience: booth presence, speaking opportunities, hosted dinners, and student showcases
• Manage event logistics, budget, vendor relationships, and on-site execution from end to end
• Build pre- and post-event nurture programs with Marketing Ops to convert event leads into pipeline
• Track event ROI: MQL contribution, cost-per-lead, and pipeline influence

Partner Marketing

• Identify, develop, and activate strategic marketing partnerships with school districts, education associations (Eg NSTA), , and complementary travel brands
• Build co-marketing programs — co-branded emails, joint events, shared content — that drive qualified leads for WorldStrides
• Manage partner contracts, onboarding, and quarterly performance reviews
• Develop a partner enablement toolkit to scale partner-sourced pipeline efficiently

What Success Looks Like

• Events contribute measurably to MQL and pipeline targets each quarter
• Partner marketing program launched with 10+ active partners in Year 1
• Cost-per-MQL from events and partners competitive with or below digital channels
• Post-event lead nurture sequences converting at or above benchmark rates

Requirements

• 5–7 years of events marketing, field marketing, or partner/channel marketing experience
• Proven ability to run end-to-end event programs — from strategy through day-of execution
• Experience building partnership marketing programs, ideally from scratch
• Strong project management skills with comfort managing multiple simultaneous programs
• Data-driven mindset — you measure everything and optimize relentlessly

Nice to Have

• Experience in K-12 education, study abroad, or mission-driven organizations
• Familiarity with Salesforce or HubSpot marketing automation for lead tracking
• Existing relationships with education associations or school district networks

Work Perks

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment