Coordinator, Enrollment Marketing

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Reporting to the Director of Enrollment Marketing, the Coordinator, Enrollment Marketing supports the operational execution of undergraduate enrollment marketing initiatives at Emerson College. The Coordinator, Enrollment Marketing serves as the primary coordinator for campaign workflows, project timelines, CRM communication schedules, and cross-functional enrollment marketing operations.

The Coordinator, Enrollment Marketing ensures projects move efficiently from strategy to execution by coordinating internal stakeholders, managing enrollment communication calendars, supporting CRM operations, and maintaining organizational oversight across campaigns and initiatives.

ESSENTIAL JOB DUTIES

• Coordinate enrollment marketing project timelines, workflows, and campaign schedules. 

• Support implementation of CRM-driven communications and enrollment marketing campaigns. 

• Manage campaign calendars, project tracking systems, and operational documentation. 

• Coordinate across Admissions, Marketing & Communications, Student Financial Services, IT, and external vendors to ensure timely execution of projects. 

• Support recruitment and yield communication planning across email, SMS, print, web, and event promotion channels. 

• Assist with student search operations, communication scheduling, and campaign logistics. 

• Conduct quality assurance reviews for enrollment communications and campaign materials. 

• Track project deliverables and ensure alignment with institutional brand standards. 

• Compile recurring campaign reports and operational updates. 

• Support enrollment events and strategic enrollment initiatives as needed.

• All other duties as assigned

QUALIFICATIONS -- Qualifications are deemed required or preferred and represent what is needed to effectively perform job. 

• Bachelor’s degree in marketing, communications, business, or related field required. 

• 3-5 years of experience in enrollment marketing, admissions operations, communications, or project management required. 

• 3-5 years of experience working within CRM platforms required; experience with Slate CRM strongly preferred. 

KNOWLEDGE, SKILLS, AND ABILITIES -- May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with the job.  

• Strong organizational, project coordination, and time management skills. 

• Excellent written and verbal communication skills with strong attention to detail. 

• Ability to manage multiple projects simultaneously in a deadline-driven environment. 

• Familiarity with digital marketing, CRM communications, email marketing, social media, and campaign operations. 

• Strong interpersonal skills and ability to collaborate effectively across teams and departments. 

• Ability to interpret basic campaign performance data and reporting metrics. 

• Commitment to accuracy, organization, and high-quality work. 

PHYSICAL ABILITIES -- Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• This position is generally sedentary in nature, with movement throughout the area required from time to time.

• Ability to have continuous oral and written communication with colleagues and supervisors is essential.

• Repetitive movements, occasional lifting of up to 10 pounds, reaching, lifting, stooping, and the ability to read a computer screen, detect color-coding, and read fine print will be expected.

WORK ENVIRONMENT  -- Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Usual office conditions

• Exposed to moderate noise levels

Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.  Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws.

Compensation: $25.70 - $30.85 hourly, commensurate with experience.

 

Grade of Position: 23-06NE

Employment Category: Regular

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Scheduled Weekly Hours: 36.25

In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week. 

Emerson Employment Categories influence work schedules, benefits eligibility, and time off policies. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits, such as life and disability coverage and commuter offerings, are available.

Please refer to our benefits website for a full list of benefits and eligibility requirements.