Associate Vice President of Digital Advertising Strategies

Reports to: Senior Vice President of Client Relations

Classification: Full-Time, Salaried Exempt

Location: Remote (U.S.)

COMPANY OVERVIEW

enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

POSITION OVERVIEW

The Associate Vice President of Digital Strategies provides strategic leadership for enrollmentFUEL's digital pillar and serves as the primary advisor on digital marketing strategy for client-partner campaigns. The role leads the development, execution, optimization, and measurement of digital marketing initiatives designed to achieve client-partner enrollment goals and deliver measurable results. The AVP also serves as Account Manager for assigned client-partners, with responsibility for the overall relationship, retention, and growth of those accounts.

KEY RESPONSIBILITIES

• Serve as the primary strategic advisor to client-partners on digital advertising initiatives, developing and overseeing multi-channel strategies designed to achieve measurable enrollment outcomes and strong ROI
• Lead the analysis and optimization of digital campaigns, using performance data to improve targeting, media mix, creative strategy, and advertising investment
• Lead enrollmentFUEL's Digital Marketing pillar, including managing team members, advancing digital methodologies and solutions, and serving as the organization's internal subject matter expert on digital strategy
• Build trusted relationships with senior client-partner leaders and drive retention and growth by delivering strong results and identifying opportunities to expand digital and related enrollment services
• Partner with Sales, Client Services, and Operations on discovery, solution design, proposals, and strategic initiatives
• Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the higher education community

TRAVEL

Periodic travel may be required; 2–4x per year

SUPERVISORY RESPONSIBILITIES

The Associate Vice President of Digital Strategies supervises the Digital Marketing pillar (team), including digital, marketing automation, and SEO staff members.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field required; Master’s degree preferred
• Extensive experience developing, managing, and optimizing digital marketing campaigns; experience in higher education marketing preferred
• Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
• Adaptability regarding new and changing processes and product changes 
• Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
• Strong organizational, project management, and problem-solving abilities
• Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools

EEO STATEMENT

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws.