Senior Director, Product Management, Marketing and Growth Platforms

Job description

A leading healthcare organization is seeking a Senior Director of Product Management to lead the strategy and delivery of technology platforms supporting marketing, sales, and growth. This senior-level position combines product strategy with hands-on execution across CRM, marketing automation, data, and AI-enabled workflows.

The product leader will define roadmaps, improve acquisition and engagement journeys, and coordinate delivery across marketing, sales, product, engineering, data, and operations. The ideal candidate brings senior product leadership experience, strong Salesforce and HubSpot knowledge, and experience translating complex business priorities into measurable platform improvements.

Responsibilities

• Define the product strategy and prioritized roadmap for marketing, CRM, and growth platforms.
• Map end-to-end acquisition and engagement journeys, from prospective customer identification through marketing, sales qualification, and onboarding handoff.
• Identify fragmented systems, manual processes, and data gaps that limit growth and recommend improvements based on business value.
• Evaluate build-versus-buy decisions and opportunities to simplify the technology portfolio.
• Define product requirements and priorities for Salesforce, HubSpot, and integrated platforms.
• Improve account and contact management, segmentation, lead scoring, routing, nurture programs, campaign tracking, and sales handoffs.
• Establish consistent data ownership and lifecycle definitions across marketing and sales platforms.
• Improve platform adoption through user research, workflow design, training, and feedback.
• Identify and implement practical AI and automation opportunities across marketing and sales workflows.
• Lead AI pilots with defined success measures and scale capabilities that demonstrate business value.
• Partner with technical, security, and privacy stakeholders on data access, human review, monitoring, and quality controls for AI-enabled solutions.
• Establish shared funnel definitions, reporting, attribution approaches, and performance measures.
• Develop experimentation approaches for segmentation, nurture programs, routing, and other growth workflows.
• Align senior stakeholders on priorities, investments, and measurable outcomes.
• Lead cross-functional initiatives from discovery and planning through launch, adoption, and continuous improvement.
• Coordinate internal teams, technical specialists, and implementation partners.
• Recommend longer-term capabilities and operating models needed to support platform growth.

Required experience and skills

• Significant product management experience, including senior leadership of marketing technology, CRM, growth platforms, or related business systems.
• Demonstrated ability to translate complex business needs into product strategies, workflows, and measurable solutions.
• Strong working knowledge of Salesforce and HubSpot, including integrations, data models, marketing automation, and sales processes.
• Experience supporting B2B acquisition and engagement journeys involving multiple stakeholders and extended decision cycles.
• Practical experience delivering AI-enabled products or workflow automation and evaluating their effectiveness.
• Experience working across engineering, analytics, marketing, sales, operations, and other business functions.
• Strong executive communication, stakeholder management, prioritization, and change-management capabilities.
• Ability to operate as a hands-on product leader within an evolving environment.
• Experience in healthcare, provider-facing businesses, or value-based care is preferred.
• Experience leading platform transformations is preferred.
• Experience building teams or managing implementation partners is valuable.
• Management consulting or comparable strategy consulting experience is preferred.
• Strong educational credentials are preferred.