Director of Sales - West

About the Role

Express Flooring is seeking a results-driven, strategic, and hands-on Director of Sales to lead our multi-market sales organization, elevate performance, and develop high-performing Sales Leaders and Design Consultants. In this role, you'll partner closely with the Vice President of Sales to drive revenue growth, strengthen sales execution, and ensure our proven sales process is consistently delivered across every market.

As our Director of Sales, you'll oversee sales leadership, talent development, performance coaching, and operational execution while using data and KPIs to identify opportunities, improve results, and help shape the culture that drives our teams forward.

You'll play a critical role in scaling our sales organization, supporting continued expansion throughout the West Coast Region.

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Job Type: Full-Time
Compensation: $140,000 - $150,000 base salary + performance bonus  
Work Arrangement: Remote
Location: Candidates must reside in Western United States (AZ, CA, NV, OR, WA)
Reports To: Chief Revenue Officer

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What You’ll Do:

• Sales Leadership & Strategy
  • Lead and develop a high-performing multi-market sales organization, providing strategic direction and support to Sales Managers, Inside Sales, Design Consultant Support, Customer Retention, and Sales Training teams.
  • Partner with Sales Leadership to execute sales strategies that drive revenue growth, operational excellence, and consistent performance across all markets.
  • Support the successful expansion into new and existing markets by building scalable sales processes and developing strong sales leadership.

• Leadership Development & Training
  • Coach, mentor, and develop Sales Managers and Sales Trainers through ongoing performance management, leadership development, and succession planning.
  • Oversee the continuous development of Design Consultants, ensuring every new hire is equipped for long-term success.
  • Design, implement, and continuously enhance sales and leadership training programs using both in-person and digital learning experiences.
  • Develop training content that strengthens product knowledge, sales skills, and selling processes.

• Performance & Operational Excellence
  • Leverage sales metrics, KPIs, and performance analytics to identify trends, forecast results, remove obstacles, and drive continuous improvement.
  • Ensure sales leaders and teams have the tools, resources, and processes needed to perform at a high level and deliver consistent results.
  • Prepare and deliver executive reporting that provides insights into sales performance, forecasts, trends, and opportunities while recommending strategies to improve execution and results.

• Cross-Functional Partnership
  • Collaborate with Marketing and promotional teams to drive promotional effectiveness through the selling process.
  • Partner with leaders across the business to strengthen communication, improve execution, and support company growth.

• Culture & Team Development
  • Foster a culture of accountability, coaching, collaboration, and continuous development across the sales organization.
  • Lead by example, inspiring teams to embrace change, pursue excellence, and continuously raise the bar.

 

What You’ll Bring

• Bachelor's degree in Business, Communications, or a related field, or equivalent work experience required.
• 3–5 years of experience in training, commission-based sales, or a related field required.
• 4–5 years of supervisory or management experience.
• Strong knowledge of financial analysis and forecasting.
• Strong attention to detail.
• Excellent verbal, written, and interpersonal communication skills.
• Strong time management, organizational, analytical, and problem-solving skills.
• Ability to work independently and collaboratively in a team environment.
• Ability to manage multiple projects simultaneously while meeting established deadlines.
• Proficiency with Microsoft Office Suite.
• Experience in creating professional PowerPoint presentations.
• Ability to perform effectively in a fast-paced, high-demand environment.
• Willingness and ability to travel.

 

Why People Love Working Here

• Build Something Great: Join a growing company where your work is visible, your ideas matter, and you can make a meaningful impact on what we build next.
• Our Values: We’re Problem Solvers, Likable, Ambitious, and Caring — values that shape how we work, lead, and support one another.
• An Award-Winning Workplace: We’re proud to be recognized as a Top Workplace, reflecting the culture, collaboration, and people behind our continued growth.

 

Benefits & Perks

• Comprehensive medical, dental, and vision plan options
• Free virtual healthcare for employees and family members
• Health Savings Account (with HDHP enrollment)
• Health & dependent care flexible spending accounts
• Company-paid basic life insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability insurance
• Voluntary long-term disability
• Company-paid Accident and Hospital Indemnity
• Free Bereavement and Life Planning Support for employees and family members
• 401(k) with company match (Pre-tax & Roth options)
• Paid PTO, bereavement leave, and maternity leave
• 7 company-paid holidays
• Employee Assistance Program (EAP)

 

*Compensation range reflects the base range, there is a bonus program in addition to the range