The Senior Manager, Regional Marketing and Global Events is responsible for delivering the company’s global events program and executing the regional marketing calendars across EMEA and Continental Europe.
This hands-on role manages assigned events, campaigns, and regional programs from planning through execution, follow-up, and reporting. The Senior Manager will coordinate Sales, cross-functional marketing teams, agencies, vendors, and partners to ensure work is completed
on time, within budget, and to a high standard.
The successful candidate will be highly organized, proactive, detail-oriented, resilient, and comfortable working with sales leaders, executives, customers, and cross-functional teams.

Global Events and Regional Marketing Delivery

● Deliver the company’s global portfolio of conferences, trade shows, executive events,
customer programs, roundtables, webinars, and digital events.
● Execute the agreed regional marketing calendars for EMEA and Continental Europe.
● Turn approved priorities into clear execution plans with defined deliverables, owners,
budgets, timelines, and success measures.
● Coordinate campaigns, opportunity-based and account-based marketing, partner
programs, customer activities, workshops, sales enablement, content initiatives, and field
events.
● Manage project plans, budgets, vendors, logistics, readiness, onsite execution,
follow-up, and program closeout.
● Identify risks, resolve blockers, track deadlines, and escalate issues when required.
● Ensure regional programs align with company strategy while remaining relevant to local
markets and audiences.

Cross-Functional and Commercial Execution

● Act as the primary execution owner for assigned campaigns and events.
● Coordinate Content, Creative, Growth, Digital, Social, Communications, Product
Marketing, Marketing Operations, Analytics, agencies, and vendors.
www.eisgroup.com | [email protected] | @eisgroupltd
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● Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
● Partner with regional Sales and BDR teams to confirm target audiences, account
priorities, participation, meetings, outreach, and follow-up.
● Ensure each program has clear commercial objectives and defined next steps.
● Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
● Track performance against agreed measures, including attendance, engagement,
meetings, leads, target-account participation, opportunity progression, follow-up, and
budget.
● Communicate confidently with executives, customers, prospects, partners, speakers,
and industry stakeholders.
● Maintain momentum and accountability across teams without relying on direct reporting
authority.

● Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
● Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
● Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.
● Strong project-management experience with responsibility for taking programs from plan through completion.
● Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously.
● Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities.
● Experience coordinating agencies, vendors, contractors, and cross-functional project teams.
● Strong budget-management, organizational, and operational skills.
● Excellent written, verbal, presentation, and stakeholder-management skills.
● Strong attention to detail and a consistent record of delivering accurate, high-quality work.
● Proactive working style with the ability to anticipate needs, follow through on commitments, and resolve issues.
● Willingness and ability to travel internationally.
● Based in Europe, preferably England, Ireland, or Western Europe.
Preferred Qualifications
● Experience in the insurance, insurtech, financial-services, or enterprise-software industry.
● Experience delivering marketing programs for complex technology solutions and large enterprise audiences.
● Familiarity with long, consultative B2B sales cycles and opportunity-based or account-based marketing.
● Experience working across multiple European markets and cultures.
● Experience with Salesforce, marketing-automation platforms, project-management tools, event platforms, and reporting dashboards.

Allowances: 

Benefits: