- Location
- Mexico · published · Brazil · Argentina · Colombia
- Workplace
- Remote
- Department
- IT
- Seniority
- Manager
- Source
- Workable
Description
About us:
At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities
About the role:
We’re looking for a Senior Google Ads Manager with 3–5 years of hands-on experience managing Google Ads campaigns, ideally for small businesses and lead-generation-focused accounts.
The role focuses on building and optimizing Google Ads campaigns while taking into account the full conversion funnel, including landing pages, conversion tracking, lead quality, and the process of turning leads into paying clients.
Experience with psychotherapy, mental health, healthcare, or other service-based businesses is preferred, though strong Google Ads experience in other industries is welcome.
Responsibilities:
- Build, launch, manage, and optimize Google Ads campaigns for lead generation.
- Manage accounts with typical monthly budgets of $1,500–$3,000.
- Conduct keyword research, search term analysis, negative keyword management, bidding, and campaign optimization.
- Monitor CPL, conversion rates, lead quality, and campaign performance and make budget/optimization decisions accordingly.
- Review and optimize the relationship between Google Ads, landing pages, ad copy, and conversion tracking.
- Analyze the lead-to-client funnel to identify where leads are being lost after submitting an inquiry.
- Develop campaign strategies that prioritize qualified leads and paying clients, rather than simply increasing lead volume.
- Implement and test different campaign structures, targeting approaches, keywords, ads, and bidding strategies.