Associate Digital Marketing Manager - Web Media

Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to join Cochlear, an iconic Australian company, leading the world in implantable hearing solutions. Our mission is to help more people to hear.

Position Overview / Purpose:

• This position is responsible for developing promotion strategies in web ecosystem to improve CI and Acoustic treatment awareness and Cochlear brand preference through effective cooperation with partners, attractive contents consistently generation and multi-channels matrix establishing, collaboration and optimization, etc.
• This position is responsible for optimizing the influence of Cochlear official website through operation improvement, consistent contents update and SEM/SEO/ePR effectively plan and implementation.
• This position is responsible to generate leads in web eco-system and manage that leads effectively before forwarding to online sales team for nurturing and conversion.

Accountabilities:

Accountability 1: Develop online promotion activities in Web eco-system, be responsible of the online activities operation effectiveness through closely cooperate with internal cross functional teams and external vendors.

Accountability 2: Develop content strategy and plan, be responsible for delivering consistent contents on omni channels in web eco-system.

Accountability 3: Get market insights from web eco-system about hearing market trend, hot topics, competitors’ practices, and customers demand & behaviour changing through tracking, monitoring omni channels, report that on time and update promotion strategies and contents accordingly.

Accountability 4: Optimize SEM/SEO/EPR (EPSO) effectiveness and improve interaction with consumers, generate, capture leads and positively forward to online sales team.

Team Role (Marketing communication team member):

Key Incumbent requirements:

Minimum:

Qualifications, background experience, knowledge, organizational knowledge, knowledge of other business activities, skills etc.

·        Have experience of managing website independently including application, operation and promotion of a website.

·        Have experiences of omni channels operations principles to grow WoM and brand preference.

·        Creative and sensitive to market hot topics, industry trend and consumer insight.

·        Ability to review metrics on an on-going basis, analyse, draw conclusions, and recommend immediate action.

·        Good writing skill

·        Creative and proactive communication skill

Ideal:

·        Have experience of develop digital strategy and promotion program proposal.

·        Experience in project management

·        Dealing with ambiguity

Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.

If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.

#CochlearCareers

How we recognise your contribution

We want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

For more information about Life at Cochlear, visit www.cochlearcareers.com

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.