DIGITAL MARKETING LEAD
Softnotions Technologies Pvt Ltd
·Feb 3, 2026
- Department
- IT
- Seniority
- Lead
- Source
- Freshteam
Description
We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a strong understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.
Roles and Responsibilities:
Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation, etc.
Follow best practices for social media marketing on different platforms.
Launching optimized online advertisements to increase company and brand awareness
Create and manage link-building and content marketing strategies.
Measure ROIs and KPIs.
Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
Stay up to date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
Monitor and manage online reputation through proactive engagement on social media and review platforms.
Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.