NIL Partnerships Solutions Coordinator - University of Texas

Longhorn Sports Agency and the Collegiate Licensing Company (CLC) are seeking a motivated and detail-oriented NIL Partnership Solutions Coordinator to support the execution of Name, Image, and Likeness (NIL) partnerships. This role will focus on assisting with student-athlete licensed products and retail focused marketing campaigns by tracking inventory, coordinating deliverables, and supporting reporting needs.

In this role, you’ll work closely with internal property staff, CLC staff, student-athletes, and brand partners to ensure smooth day-to-day execution of NIL campaigns within a single property. This entry-level role reports to the Director of NIL Revenue & Activation, with a dotted line to CLC leadership and provides the opportunity to build foundational experience in NIL operations.

Responsibilities:

• Support the coordination and execution of NIL deal activations, ensuring student-athletes fulfill deliverables in alignment with fair market value.
• Track and update NIL goals and execution based on strategic licensing plan; assist with weekly internal updates and reports.
• Serve as a liaison between internal property teams, student-athletes, and external stakeholders (e.g., brand partners, athletics) as needed.
• Brainstorm with CLC and property teams to develop marketable opportunities to promote the sale of licensed product based on licensing and retail objectives.
• Coordinate product, activation, appearances, etc. with key licensees and retailers related to all NIL activity.
• Participate in gameday operations and facilitate NIL activations at all football home games, including activities surrounding Big Bertha’s Bazaar, and other key events.
• Stay informed on NIL news, including national trends, legislation changes, and peer institution activity; share updates with property team.
• Occasional travel to Atlanta or the CLC Seminar may be required to support CLC programming and dual reporting into CLC and the property.
• Represent the property in internal Learfield NIL touchpoints or meetings as assigned.
• Support additional NIL, sales, fulfillment, or department priorities as directed by property leadership, consistent with the CLC focus of this role.
• Must be able to work 40 hours per week, including home games, select events, and NIL activations occurring outside traditional business hours.

Minimum Qualifications:

• Strong communication, organizational, and problem-solving skills with attention to detail
• Ability to build and maintain positive working relationships across diverse groups
• Familiarity with Microsoft Office tools, including Word, PowerPoint, and Excel
• Ability to manage time effectively and follow established procedures with guidance

Preferred Qualifications:

• Internship or 0–2 years of experience in college athletics, sports marketing, NIL, or sponsorship support
• Bachelor’s degree from a four-year college or university
• Willingness to learn and take initiative in a fast-paced environment
• Understanding digital and social media best practices within NIL and influencer marketing
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.