Social Media & Marketing Coordinator

LOCATION
Golden Valley, Minnesota (hybrid work option available, must be based locally)

PAY, BENEFITS, AND PERKS

Hiring Pay Range:​ $48,000 - $60,000

• Competitive benefit package, including HSA employer contribution, and starting 1^st of the month after hire 
• 401(k) Plan with employer match 
• Ten paid holidays, no waiting period to receive holiday pay
• Generous Paid Time Off (PTO) and rollover options
• Volunteer Time Off (VTO), along with additional company sponsored volunteer opportunities
• Company paid benefits including Life Insurance, Short Term and Long Term Disability 
• Employee Assistance Program (EAP)
• Educational Assistance options
• Rent discount 
• Life Time Fitness Membership discount 

The hiring pay range and list of benefits that are posted are an estimate and not designed to cover a complete listing of all aspects of the position. Reach out to Human Resources with any questions ([email protected]).

SUMMARY

The Social Media & Marketing Coordinator is responsible for the day-to-day execution of Bigos Management's content, social media, and marketing operations across the portfolio. This role plays a central part in content capture, creation, and management — developing and publishing on-brand content across digital channels, coordinating photography and media production, managing collateral fulfillment, and supporting community engagement and reputation management.

The Social Media & Marketing Coordinator works closely with and reports to the Sr. Brand & Content Specialist, and provides executional support to the broader Marketing team as needed.

ESSENTIAL JOB DUTIES

1. Content Creation, Capture & Management

• Designs and generates social media content for all Bigos Management properties and corporate channels, including graphics, photography, video, and written captions, in alignment with each property's brand voice and standards.
• Develops and maintains content libraries across all channels, ensuring assets are current, on-brand, and organized for easy access.
• Visits properties on a regular basis to capture photo and video content for use across websites, social media, and marketing campaigns.
• Plans and executes content capture sessions in coordination with the Sr. Brand & Content Specialist and on-site teams, ensuring content reflects the current look, feel, and amenities of each community.
• Captures candid and event-based content at property events, company programs, and community activations.
• Edits and prepares captured photo and video assets for use across marketing channels, maintaining a well-organized asset library.
• Identifies content gaps across the portfolio and proactively schedules capture trips to address them.
• Writes and edits blog articles, newsletters, and internal communications on a scheduled basis, following the editorial calendar maintained by the Sr. Brand & Content Specialist.
• Creates flyers, newsletters, and other print and digital collateral as requested by site teams, in compliance with Bigos brand standards.
• Ensures all content complies with Fair Housing guidelines and Bigos standards of excellence prior to submission for review.

1. Social Media Execution

• Schedules and publishes social media posts across all property and corporate pages using approved scheduling tools.
• Monitors and manages community engagement across all social media channels, responding to comments and messages from prospects, residents, and community members in a timely and professional manner.
• Supports the rollout and ongoing management of social media tools and platforms as directed.

1. Photography & Media Coordination

• Supports property photography scheduling and logistics with external vendors such as AGNT Media, as directed by the Sr. Brand & Content Specialist.
• Assists with virtual staging needs in coordination with vendors such as BoxBrownie, following direction from the Sr. Brand & Content Specialist.
• Organizes and maintains the Bigos photo and video asset library, ensuring files are properly labeled, stored, and accessible to the team.

1. Collateral & Order Fulfillment

• Manages day-to-day collateral orders placed through the Bigos Store, ensuring timely fulfillment and accurate delivery to site teams.
• Maintains the Asana-Shopify integration for order tracking and task assignment, flagging any issues to the Sr. Brand & Content Specialist.

1. Website Support

• Participates in the Biannual Website Audit process, completing assigned review tasks and edits within established deadlines.
• Supports the Sr. Brand & Content Specialist in communicating website updates and audit outcomes to site teams.
• Flags website content concerns or inaccuracies to the team as identified.

1. Ad Hoc Marketing Support

• Provides executional support to the Marketing Manager, Sr. Brand & Content Specialist, and broader Marketing team on projects and initiatives as needed.
• Assists with the preparation of marketing materials, presentations, and reports for internal stakeholders and leadership.
• Supports the team during periods of high volume, special campaigns, or team transitions by taking on additional tasks as assigned.
• Responds to marketing ticket requests from internal stakeholders through Zendesk, ensuring timely and professional follow-through.
• Contributes to a collaborative, organized, and solutions-oriented team environment.

1. Responsibility

• Produces a high volume of tactical work through effective planning, prioritization, and organization.
• Adheres to Bigos Management general work rules, and department procedures.
• Maintains a clean and safe work environment and follows all procedures for employee incidents.
• Ensures compliance with federal, state, and local laws.
• Attends all required department and company meetings.

1. Development

• Seeks partnerships with internal and external customers to learn new skills that support business needs.
• Seeks feedback from peers and partners to grow skills and effectiveness.
• Stays informed on industry trends, best practices, and evolving platform behaviors.

1. Quality

• Upholds high standards in all content, photography, and creative work.
• Ensures content and marketing execution support service and performance expectations.

1. Relationships

• Communicates clearly, professionally, and proactively with all stakeholders.
• Builds trust with cross-functional teams and property staff.
• Creates an environment of collaboration, support, and shared success.

QUALIFICATIONS

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience.
• 1+ years of experience in marketing, social media, content creation, or graphic design; multi-family housing or hospitality industry experience preferred.
• Demonstrated experience in photography and video capture, with a portfolio that reflects strong composition, lighting, and storytelling skills across both still and video formats.
• Proven experience creating and executing social media content, with a track record of building engagement across platforms — particularly Instagram, Facebook, and TikTok.
• Experience with Canva and Adobe products preferred.

Skills and Abilities:

• High proficiency in Meta platforms (Instagram and Facebook) and TikTok, including a strong understanding of each platform's content formats, algorithms, trends, and best practices for organic growth and engagement.
• Strong photography and videography skills, including mobile and camera-based capture, on-location shooting, and post-production editing for both social and marketing use.
• Ability to concept, capture, and produce short-form video content (Reels, TikToks) that is on-brand, trend-aware, and audience-appropriate.
• Working knowledge of Canva and Adobe Creative Suite; some familiarity with Adobe Illustrator and InDesign preferred.
• Excellent writing, editing, and communication skills.
• Highly organized, detail-oriented, and able to manage multiple concurrent projects and deadlines.
• Positive, proactive attitude with a strong sense of ownership and follow-through.
• Comfortable working in a fast-paced environment with shifting priorities.
• Customer-oriented mindset with the ability to communicate professionally with site teams and external partners.
• A portfolio of work or links to relevant social media content and design samples are encouraged but not required.

Physical Demands:

Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 10 pounds, including camera and photography equipment; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone. Must be able to quickly and easily navigate properties as required to meet the job functions, including attending on-site events and photo shoots.