Sr. Project Manager, Marketing Program Management

Key Responsibilities 

Project & Program Leadership 

• Lead end-to-end execution of complex marketing projects and programs, from intake and planning through launch, adoption, and post-implementation review. 

• Translate business goals into actionable project plans, timelines, milestones, dependencies, and resource requirements. 

• Manage multiple concurrent initiatives with competing priorities while maintaining quality, speed, and alignment to business objectives. 

• Ensure project scope, risks, assumptions, and decisions are clearly documented and proactively managed throughout the lifecycle. 

Cross-Functional Coordination 

• Partner closely with Marketing leaders and cross-functional stakeholders, including Creative, Media, CRM, Analytics, Operations, Product, IT, Legal, and external vendors, to drive execution. 

• Facilitate project meetings, status reviews, working sessions, and decision forums to maintain momentum and remove roadblocks. 

• Build strong relationships across departments to improve collaboration, clarify ownership, and ensure timely delivery of key initiatives. 

Planning, Governance & Process Management 

• Support the Director of Program Management in establishing and maintaining project governance standards, workflows, and delivery discipline across the Marketing organization. 

• Drive project intake, prioritization, timeline development, and workback scheduling for major marketing initiatives. 

• Monitor project progress against deadlines, deliverables, budget inputs, and strategic objectives, escalating issues as needed. 

• Identify opportunities to streamline processes, improve team efficiency, and strengthen project delivery capabilities across the department. 

Risk, Change & Issue Management 

• Anticipate project risks, dependencies, and constraints, and develop mitigation plans to minimize impact to deliverables and timelines. 

• Manage changes to scope, timeline, or stakeholder expectations with clear communication and documented alignment. 

• Escalate critical risks and decisions to the Director of Program Management and senior stakeholders with recommendations for resolution. 

Communication & Reporting 

• Provide clear, concise, and actionable status reporting to project teams, department leadership, and executive stakeholders. 

• Prepare project updates, dashboards, and summaries that communicate progress, risks, business impact, and next steps. 

• Ensure alignment across teams through timely communication, transparent documentation, and proactive follow-up. 

Execution Excellence 

• Drive accountability for deliverables across matrixed teams without direct authority. 

• Maintain a high standard of organization, detail, and follow-through to ensure seamless execution. 

• Support a culture of operational rigor, continuous improvement, and results-driven project management within Marketing. 

Qualifications 

Required 

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field. 

• 5–8+ years of project management, program management, or marketing operations experience, preferably within a complex, fast-paced marketing environment. 

• Proven experience leading large-scale, cross-functional projects with multiple stakeholders and dependencies. 

• Strong understanding of marketing workflows, campaign development processes, and integrated go-to-market execution. 

• Excellent organizational, communication, facilitation, and stakeholder management skills. 

• Demonstrated ability to manage ambiguity, solve problems, and drive execution in matrixed environments. 

• Proficiency in project management tools such as Asana, Workfront, Monday.com, Jira, Smartsheet, or similar platforms. 

• Strong presentation and reporting skills, including the ability to distill complex information into executive-ready updates. 

Preferred 

• Experience in a corporate marketing, retail, consumer, or multi-channel business environment. 

• PMP, CAPM, Agile, Scrum, or other project/program management certification. 

• Experience supporting marketing technology, customer journey, campaign, or operational transformation initiatives. 

• Familiarity with budgeting, resource planning, and change management principles. 

Core Competencies 

• Project and program leadership 

• Cross-functional collaboration 

• Strategic planning and prioritization 

• Risk and issue management 

• Process improvement 

• Executive communication 

• Organizational agility 

• Attention to detail and follow-through 

• Influence without authority 

• Results orientation 

Success Measures / Key Performance Indicators 

• On-time and on-budget delivery of assigned marketing initiatives 

• Achievement of project milestones and launch readiness 

• Stakeholder satisfaction and cross-functional alignment 

• Reduction in project bottlenecks, delays, and execution issues 

• Improved visibility, governance, and accountability across projects 

• Adoption of standardized processes and project management best practices 

• Demonstrated contribution to marketing efficiency, speed to market, and business outcomes