Director, PACS, Strategic Planning & Resource Allocation

Job Title: Director, PACS Strategic Planning & Resource Allocation, Europe Operating Unit 

Location: Europe (Flexible) 

Reports To: Senior Director, PACS Strategy & Future Readiness 

Role Purpose 

The Director, PACS Strategic Planning & Resource Allocation is a critical Europe Operating Unit leadership role accountable for strengthening the strategic backbone of the PACS function. The role drives clarity, discipline, and alignment across planning, prioritization, and resourcing—ensuring PACS delivers maximum impact against Europe OU business priorities, reputation objectives, and long-term license to operate. 

Operating at the intersection of strategy, finance, and enterprise governance, this role orchestrates Europewide PACS planning processes, including the Annual Business Plan (ABP) and Long Range Plan (LRP). The Director ensures strong integration across system partners, bottlers, and networked businesses (including Innocent and Costa), positioning PACS as a proactive, value creating business partner. 

Through robust resource allocation, governance, and performance routines, the role enables leaders to make informed trade-offs, deploy investments where they matter most, and deliver locally relevant, sustainable impact across diverse European markets. 

Key Responsibilities 

Strategic Planning & Enterprise Alignment 

• Lead the Europe PACS ABP and LRP processes, ensuring alignment with Europe OU priorities, system strategies, and bottling partner plans. 

• Translate Europe OU strategic priorities into clear PACS objectives, investment choices, and execution roadmaps. 

• Enable disciplined prioritization across markets and workstreams, balancing short term needs with long term value creation. 

Resource Allocation & Financial Governance 

• Design and lead a Europe PACS resource allocation strategy across DME and OPEX, consistent with system-aligned priorities and focused on maximizing impact. 

• Establish clear governance, processes, and decision forums to guide investment choices and trade offs – acting as change agent to get buy-in on investment choices and revised ways of working. 

• Oversee PACS budget planning, tracking, and performance management, ensuring transparency and accountability with all budget owners (central and local). 

Routines, Processes & Ways of Working 

• Orchestrate core PACS operating routines to maximize efficiency, clarity, and cross functional collaboration. 

• Integrate network and system teams—including Innocent, Costa, bottlers, and market PACS leaders—into consistent, effective planning rhythms. 

• Drive continuous improvement of planning tools, templates, and processes to simplify ways of working and elevate strategic focus. 

Stakeholder & System Leadership 

• Act as a strategic partner to PACS, Finance, and Strategy leaders across the Europe OU. 

• Provide clear, data driven insights to senior leadership to support decision making and performance discussions. 

• Build strong, trust based relationships across the system to drive alignment and shared accountability. 

Qualifications & Experience 

• Bachelor’s degree in Business, Strategy, Finance, Public Affairs, Communications, or a related field; advanced degree preferred. 

• 10+ years of progressive experience in strategic planning, business operations, finance, or enterprise governance within a large, complex organization. 

• Proven experience leading multimarket or regional planning and resource allocation processes. 

• Strong financial acumen, with experience managing budgets, investment frameworks, and performance tracking. 

• Ability to drive change and operate at enterprise level, influencing senior leaders and navigating complex stakeholder environments. 

• Highly structured, analytical thinker with strong judgment and the ability to simplify complexity. 

• Experience in FMCG, consumer facing, or matrixed global organizations strongly preferred. 

What We Can Do For You 

• A high impact Europe OU leadership role shaping how PACS delivers strategic and consumer relevant impact at scale. 

• The opportunity to influence enterprise level decision making across one of Coca-Cola’s most complex operating units. 

• Exposure to senior Europe OU and system leaders within a collaborative, high performance, values driven culture.