(高级)市场经理-斑秃产品

POSITION SUMMARY

 

Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy.

 

Responsibilities

Brand Management

• Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management
• Lead the AA growth initiatives
• Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment
• Interface with WWT to gain support
• Forecast brand performance and track progress towards target
• Prepare report for internal communication

 

Organization Effectiveness and self Development

• Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs

 

Resource Management

• Allocate and manage in country portfolio budget and evaluate P&L

 

 

POSITION RESPONSIBILITIES

Accountable

Lead portfolio strategies and plan

Review and actively contribute to brands  plan and A&P allocation

Lead the review of  product life cycle management strategy with cross function team.

Lead the OP plan and  work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand

 

Shared Accountability

Develop TA life cycle management strategy with CTAL and WWT

 

 

ORGANIZATIONAL RELATIONSHIPS

Brand Lead Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory  Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead

 

 

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient  oral and written English 7 or above years marketing experience with above 18 months Marketing Manager experience

 

 

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”

 

Expect candidates to demonstrate these commercial /management competencies

• Marketing , Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
• Exceptional prioritization –among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

  
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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