Assistant Activation & Planning Manager / Activation & Planning Manager

Job Description:

• Develop and execute activation plans for on-ground campaigns, brand awareness, and retail initiatives.
• Collaborate with internal teams to plan and conceptualize events, experiential marketing, product launches, and promotional activities.
• Manage timelines, budgets, resources, and insights to ensure on-time project delivery.
• Conduct research on market trends, competitor activities, consumer behavior, and provide actionable feedback for strategic planning.
• Build and maintain client relationships by understanding their goals and delivering impactful campaigns.
• Lead and mentor junior team members, offering guidance on best practices and project execution.
• Coordinate with third-party vendors and partners to fulfil campaign requirements.

Qualifications:

• 2-5 years of relevant experience in activation, event management, or brand campaigns.
• Strong project management skills, with a background in BTL and brand activation.
• Excellent communication and relationship-building skills.
• Creative, analytical, detail-oriented, and collaborative with a passion for impactful marketing.
• Proficiency in Microsoft Office and relevant technology tools.