Marketing Manager

What will you do

We are seeking a strategic and hands-on Manager, Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this role, you will own marketing for a defined set of industry verticals, leading the end-to-end development of how we position and bring Johnson Controls to market in a specific industries. You will develop customer value propositions and activate them through integrated global campaigns to drive awareness, engagement, and demand across targeted industries. 

This role requires a seasoned marketer with a strong grasp of customer value propositions, audience strategy, campaign development, positioning, and cross-functional collaboration. You are a strong communicator and influencer, able to drive projects forward with clear direction and align stakeholders. You will manage internal and external resources and take end-to-end ownership for delivering high-impact marketing that supports business objectives and elevates our brand presence. 

How will you do it

Ownership of industry marketing for specific industries 

• Develop marketing strategies tailored to assigned industries, with clear accountability for outcomes and performance. 

• Conduct market research to understand customer needs, buying behaviors, market trends, and competitive dynamics. 

• Collaborate with cross-functional teams—including Product Management, Sales, and Customer Support—to align marketing efforts with business objectives and customer expectations. 

• Act as the conduit between product marketing and the Brand & Industries squad, bringing product insights into campaign development and ensuring messaging is validated and aligned with solution capabilities. 

• Engage with customers and internal stakeholders to continuously refine industry understanding and marketing direction. 

Develop customer value proposition and positioning 

• Own industry positioning by translating market insights into clear strategic direction for value propositions and campaigns. 

• Create compelling customer messaging that brings the value proposition to life for target personas. 

• Translate complex technical capabilities into clear, benefit-driven narratives that address customer pain points and business outcomes. 

• Ensure consistency of value propositions across all marketing channels and touchpoints. 

• Support sales enablement by developing tools and training that reinforce the differentiated value of our solutions. 

Activate global campaigns and content 

• Own campaign strategy from concept through performance optimization. 

• Lead go-to-market plans, including product launches, promotional campaigns, and thought leadership initiatives. 

• Manage and coordinate internal and external resources to deliver high-impact marketing across channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications. 

• Track and analyze campaign performance, identifying conversion bottlenecks and optimizing tactics. 

• Partner with Sales and CRM teams to ensure seamless lead handoff, monitor pipeline progression, and refine campaigns based on closed-loop feedback. 

• Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach. 

 What we look for

Required 

• Minimum of 8 years of experience in B2B marketing, preferably in industrial, technology, or building solutions sectors. 

• Proven ability to own and drive marketing strategy and execution in a global or matrixed environment. 

• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams. 

• Previous experience in solution and product marketing. 

• Proficiency in marketing automation tools and CRM software. 

Preferred 

• Bachelor’s degree in Marketing, Business or a related field. MBA is a plus. 

• Experience in vertical marketing or industry-specific campaign development. 

• Familiarity with HVAC, energy, automation, or building technologies. 

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