Vice President, Sales & Marketing

Company Overview

As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry’s largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience – from proposal to commission– so they can help better secure the financial futures of their clients.

 

At iPipeline, you’ll play a major role in helping us to provide best-in-class, transformative solutions. We’re passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology. We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.

 

We’re proud that we’ve been recognized as a repeat winner of various industry awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we’ve built for our nearly 900 employees around the world is exceptional -- and we’ve created a place where our employees love to come to work, every single day.

 

Come join our team!

 

About iPipeline

Founded in 1995, iPipeline operates as a business unit of Roper Technologies (Nasdaq:  ROP), a constituent of the Nasdaq 100, S&P 500®, and Fortune 1000® indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. We couple one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration. Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.  

 

iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status. We are committed to building a supportive and inclusive environment for all employees.

 

This is an office-based position.

Responsibilities

We are seeking an experienced and visionary Vice President of Sales & Marketing to lead the strategic and operational direction of our sales and marketing functions within our fast-growing fintech sector. This is a pivotal executive role, responsible for driving revenue growth, shaping go-to-market strategy, and building sustainable client and partner relationships, while positioning the business as a market leader in digital protection solutions. The VP of Sales & Marketing will also lead our Customer Success tea as a core strategic function focused on driving long-term customer loyalty, retention, and revenue growth.

The successful candidate will combine deep commercial acumen with strong leadership and a proven ability to deliver growth.

 

Strategic Leadership

• Define, lead, and implement a comprehensive sales and marketing strategy aligned to the company’s overall vision and objectives.
• Provide strategic and operational leadership to sales, marketing, and business development functions, ensuring seamless integration and alignment.
• Act as a key member of the senior leadership team, contributing to the company’s long-term strategy, growth, and profitability.
• Drive change and innovation across sales and marketing operations to secure competitive advantage in a rapidly evolving fintech and protection market.

Sales Management

• Set and own sales targets, objectives, and revenue goals for the organisation, ensuring achievement of KPIs and business growth targets.
• Build, lead, and motivate high-performing sales teams, fostering a culture of accountability and results.
• Develop and manage the sales pipeline, ensuring robust prospecting, conversion, and retention strategies.
• Build and manage strategic partnerships with distributors, intermediaries, and affinity partners.
• Oversee pricing strategies, sales forecasts, and performance reporting.

Marketing Leadership

• Oversee the planning, development, and execution of marketing campaigns across digital and traditional channels, ensuring they are grounded in customer and market insight.
• Utilise data-driven marketing and digital techniques to grow brand presence, generate qualified leads, and drive client engagement.
• Work closely with product, technology, and customer service teams to ensure sales and marketing align with product development and client experience.

Market Insight & Analysis

• Conduct and interpret market research, competitor analysis, and performance data to refine strategies and identify new opportunities.
• Track and analyse sales and marketing performance metrics, presenting reports and insights to senior leadership and the board.
• Stay abreast of industry trends, customer behaviours, and regulatory changes, and adapt strategy accordingly.

Customer Success & Partner Engagement

• Build and maintain trusted relationships with key clients, distribution partners, and external stakeholders.
• Monitor customer health metrics and proactively address risks and ensure customers derive measurable value from the investments.
• Ensure a client-centric approach to sales and marketing, enhancing customer satisfaction, retention, and lifetime value whilst championing the voice of the customer.
• Represent the organisation externally at industry events, conferences, and with the media where appropriate.

People Leadership & Governance

• Lead, coach, and develop directors, managers, and senior individual contributors within the sales and marketing functions.
• Oversee recruitment, performance management, appraisals, and reward processes.
• Allocate resources effectively across teams and projects, ensuring alignment with corporate priorities.
• Champion the organisation’s vision, mission, and values, ensuring they are embedded across all sales and marketing activities.

Experience/Qualifications

• Extensive senior leadership experience in sales and marketing, preferably within life insurance, protection, fintech, or financial services.
• Proven record of achieving and exceeding sales and revenue growth targets.
• Demonstrated ability to design and deliver strategic go-to-market plans that combine digital and traditional distribution.
• Strong understanding of UK life insurance/protection markets, regulatory frameworks, and distribution models.
• Skilled in data-driven decision making, financial planning, and performance analysis.
• Exceptional leadership and people management skills, with experience developing senior teams.
• Ability to balance strategic vision with operational execution.
• Professional qualifications in marketing or financial services (e.g., CIM, CII) advantageous.