Director of Membership Sales

Position Purpose & Summary

Responsible for developing and implementing protocols, programs, projects, and activities designed to increase and retain membership for Garden of the Gods Resort and Club. Responsible for participating in initiatives outside of the property related to the community, as well as representing the Club with relationships of external constituencies.

 

Essential Functions:

• Creates, implements, and directs a strategic Membership development and retention plan. Gains approval of the plan by the President/CEO and ownership.
• Prepares Annual Budget to implement the approved plan and meet all budget objectives.
• Analyzes market segments to be targeted and develops marketing campaigns to address a specific prospect database.
• Remains current on industry trends and economic indicators to aid in the development of strategies to target new members.
• Works with legal counsel to develop Membership Documents as necessary.
• Works closely with the VP of Sales & Marketing and the Marketing Director to develop an annual marketing plan and sales collateral.
• Maintains dues line in accordance with Membership plan.
• Develops Membership marketing collateral with Membership & Marketing Specialist.
• Responsible for dissemination of Member communication tools, including website, newsletters, mailings, etc. with Membership & Marketing Specialist.
• Directs all efforts to prospective members, member referrals and leads from staff.
• Assesses the need for and makes recommendations regarding the Membership staff classifications necessary to address the needs of an ever-changing market.
• Analyzes market segments to be targeted and develops marketing campaigns to address specific prospect bases, so as to complete and maintain a perpetual Member roster.
• Directs the annual area Club Comparison.
• Determines the need for ongoing sales promotions by analyzing demographics, market segmentation data, etc.
• Monitors Membership retention: develops strategies to address any Membership attrition.
• Interacts with Members to determine their level of satisfaction with Club service and programming. Suggests new services and programs to increase satisfaction levels.
• Resolves identified Member services or programming problems.
• Assists Members with special requests.
• Develops in Members their responsibility to make personal referrals and assist with recruitment.
• Hosts prospective Member functions.
• Oversees development of Member Events and associated promotional material.
• Serves as representative of the Club to the outside Community.
• Serves on Community Boards to extend the Club brand.
• Supports Community Events that will be held at the Club as part of Special Projects.
• Assists with and completes special projects and assignments as designated by the President/CEO.
• Deliver "I Am Proud" service standards and department-specific signature touch points.
• Establish cross-departmental channels of communication among teammates that are consistent and complete.

 

Additional Duties and Responsibilities:

• Completes periodic membership sales reports and other departmental reports as designated.
• Assists with conducting onsite property tours.
• Entertain clients on and off the property
• Maintain current knowledge of competition.
• Implements training programs and professional development opportunities for the membership team.
• Determines markets to be canvassed for qualified individuals and corporations.
• Greet every guest, member, and team member with "I Am Proud" standards and set a positive tone for every interaction.
• Provide extraordinary service that is "Enriching by Nature."
• Embrace, embody, demonstrate, and encourage wellness and the STRATA virtues through interactions, performance, and commitments.
• Uphold the Garden of the Gods Resort and Club's brand, culture, vision, mission, and values.
• Be empowered to make things go right if they go wrong.
• Give the guest/member a fond farewell.
• Address feedback by utilizing the LEARN Model.
• Demonstrate a professional appearance and be attentive to what matters most.
• Comply with company policies and procedures.
• Observe and adhere to safety guidelines.

 

Marginal Functions:

• Perform other duties as assigned.
• Interface positively with other departments, offering assistance when needed
• Display care in the use of equipment and maintain an organized and professional work environment.

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Position Requirements:

1. Minimum Knowledge & Skills:

• Thorough knowledge of a specialized or technical field.
• Ability to compile objective and measurable data and produce reports.
• Operating knowledge of computers as well as broad knowledge in clerical or service areas.
• Strong competency with Microsoft Office Suite software programs.
• Strong competency with Jonas software is preferable.
• Excellent verbal and written communication skills.

 

1. Formal Education and Job-Related Experience:

• Bachelor's Degree in marketing, Communications, Hospitality, related field, or strong background in job-related hotel, sales or service industry.

• Minimum two years of marketing or membership experience.

 

1. License, Registration, and/or Certification Required: None

 

External and Internal Personal Contact:

 

1. Communications:
• Daily – Strong written and verbal communication skills.
• Weekly – Conducting meetings / leading group discussions and consulting with others.
• Occasionally – Participating in meetings.

Conducting meetings/leading group discussions.

Making formal presentations.

Participate in and conducts one-on-one coaching sessions.

 

1. Teamwork and Collaboration: This position participates as a leader of a departments work team. Excellent inter-personal skills required, which include the following:

• Maturity and Professionalism
• Respectful
• Positive Behavior
• Trustworthy and Ethical
• Self-Motivated (self-starter and takes initiative)

 

This position is part of the Resort and Club's Strategic Team (Executive Team)

 

 

Additional Licenses and/or Certifications Required:

 

	YES	NO
Valid Driver's License	X
CPR Certification		X
Food Protection Manager Certification		X
Food Handler Certification		X
Alcohol Server/Seller Certification		X

 

Position Analysis/Specifications:

 

	N/A (Not Applicable)	OCCASIONAL	FREQUENTLY
Sitting		X
Standing		X
Walking		X
Bending Over		X
Crawling		X
Reaching		X
Crouching		X
Kneeling		X
Balancing		X
Pushing / Pulling		X
Lifting / Carrying: 10 lbs. or less		X
11 to 25 lbs.		X
26 to 50 lbs.		X
51 to 70 lbs.	X
Manual Dexterity			X
Fine Motor Skills			X
Gross Motor Skills			X
Eye / Hand Coordination			X
Near Vision
Far Vision
Color Recognition			X
Hearing

 

Environmental Factors:

 

Environmental factors may include indoor setting, with overhead lighting and comfortable ventilation. May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.

 

	YES	NO
Working Outside	X
Working Inside	X
Working Alone	X
Working Closely with Others	X
Excessive Cold / Heat		X
Excessive Humidity / Dampness		X
Noise / Vibrations		X
Working Above Ground	X
Working Below Ground		X
Working with Chemicals / Detergents / Cleaners		X
Working Around Fumes / Smoke / Gas		X
Walking on Uneven Surfaces	X
Operating Motorized Equipment or Vehicles	X
Working Around/Near Machinery/Motorized Equipment	X
Climbing on Scaffolds or Ladders		X
Continuous use with a Computer and Keyboard

The Garden of the Gods Resort and Club offers a diverse, dynamic, and thriving environment that supports career development for all our team members.