Public Relations Intern

Company Description

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

 

 

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

 

Job Description

THE ROLE

The Public Relations Intern is responsible for broad involvement in the communications planning process and influencer marketing. To see a project or campaign throughout and build relationships and rapport with client/s. Liaise and work together in a team to develop new ideas and approaches that will resonate with the end target.

 

 

Responsibilities

KEY RESPONSIBILITIES

• Understanding the client's business objectives and communication strategy.
• The ability to serve the client's needs while leading the team in daily deliverables and implementation.
• Assisting the team in preparing communication plans
• Ensuring approved PR plans are in place and consistent.
• Identifying target audiences and analyzing their characteristics, behavior, and content consumption habits.
• The ability to research and identify social influencers and to analyze their relevance to the client's business objectives.
• Maintaining good communication and relationship with newspapers, radio, magazines, and online publications as well as social influencers.
• Undertaking research and analyzing data using specialist industry resources.
• Monitoring and seeking ways to optimize the effectiveness of campaigns.
• Maintaining records and preparing periodic reports as may be required on assigned accounts.

Qualifications

REQUIREMENTS

• Excellent verbal and written communication, writing, and presentation skills.
• Meticulous, detail-oriented and well-presented.
• A self-starter and a team player with the ability to handle multiple tasks.
• Ability to work under pressure and understand the urgencies of matter.
• Must have a valid visa to work in Malaysia.