CRM Specialist (B2B)

About the Role

At DC Thomson, building strong relationships with our customers is key to the growth of our brands. As a B2B CRM Specialist, you'll play an important role in helping prospective customers discover, evaluate, and engage with our products, turning interest into subscriptions and long-term loyalty.

With an initial focus on our Energy portfolio, including Energy Voice and E-FWD, you'll use HubSpot, customer insight, and marketing automation to create meaningful customer experiences that deliver commercial results. Working closely with marketing and sales colleagues, you'll help shape how customers move through the buying journey while continuously improving engagement, conversion, and retention.

If you enjoy combining data, creativity, and customer understanding to make a measurable impact, we'd love to hear from you.

What You'll Be Doing

• Creating CRM campaigns and automated journeys that drive engagement, subscriptions, and customer retention.
• Using customer data and insight to deliver relevant, personalised communications at every stage of the buying journey.
• Building and improving lead nurture, onboarding, and retention programmes that support customer growth and commercial performance.
• Partnering with marketing and sales teams to support pipeline development and conversion opportunities.
• Testing and optimising messaging, content, timing, and targeting to improve campaign effectiveness.
• Monitoring CRM performance and using data to identify opportunities for growth and improvement.
• Turning campaign results and customer insights into clear, actionable recommendations.
• Maintaining high standards of CRM delivery, customer experience, and data quality.
• Supporting the continued development of CRM capability across our Energy and subscription brands.
• Identifying opportunities to improve processes, automation, and customer engagement activity.