- Location
- Bentonville, United States of America
- Type
- Full-time
- Experience
- 4+ years
- Education
- Bachelor
- Source
- Workday
Description
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The Category Analyst provides category insights and leverages data-driven insights to identify growth opportunities, optimize assortment and improve sales performance. This role partners closely with Sales and cross‑functional teams to analyze category and consumer trends.
Responsibilities:
Category & Shopper Insights
- Analyze category performance using syndicated, panel, and retailer-specific datasets (e.g., NielsenIQ, Scintilla, retailer point-of-sale).
- Identify consumer trends, market shifts, competitive performance, and whitespace opportunities.
- Conduct deep-dive analyses on assortment, pricing effectiveness, promotional impact, and shelf productivity.
Prepare Line Review Materials
- Assist the National Account Manager in creating line review presentations, with analysis and consumer insights while collaborating with HQ Business Units and the CPFR team.
Post-Modular Reset Analysis
- Perform post-analysis on modular resets to determine brand share impact and identify improvement opportunities.
Monitor Competitive Activity
- Track and evaluate competitive activity for assigned brands and provide monthly Beats report updates.
Experience, Skills, Education:
- Bachelor's Degree required
- A Minimum of 4 years of experience in consumer products, preferably in food
- Proficiency with Excel, Outlook, PowerPoint, Word, Scintilla required
- Excellent time management, organizational and communication skills required
- Ability to multi-task and prioritize workload as customer and internal demands shift; goal and deadline oriented
- Persistence and attention to detail
- Strong analytical capability with an ability to translate data into insights and insights into action