Go To Market Manager - Tractors

Welcome to John Deere, a global leader in manufacturing agricultural, forestry and construction equipment, as well as lawn and turf care equipment. With around 73,500 employees worldwide, we generate total revenue of $39 billion. Join us and help take on the world's greatest challenge: providing food, clothing and infrastructure for 8 billion people.

John Deere is hiring for its Ormes site, which handles Dealer Network Development, Sales Development and Customer Support, a:

Go To Market Manager – Tractors

This new and exciting addition to the France Agriculture Division is a key component of the new Grow Together strategy.

The Go To Market Manager – Tractors is responsible for developing and executing market tactics that maximise sales performance, customer adoption, and dealer engagement across the John Deere tractor portfolio.

Working closely with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems, the role ensures successful product launches, dealer readiness, and effective communication of product value propositions to customers and key stakeholders.

The successful candidate will act as the local market expert for the tractor portfolio, providing insights on customer needs, market trends, and competitive activities, while supporting the growth of the John Deere business through marketing initiatives, dealer engagement, and training development and delivery.

Your Responsibilities:

• Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share.
• Develop and execute market-specific go-to-market plans, messaging, and marketing tactics, applying the 80/20 principle of regional content supported by local market customisation.
• Collaborate with branch teams and the order fulfilment team to develop sales objectives, order goals, and key marketing activities.
• Support the planning, coordination, and execution of local and regional Go To Market events, demonstrations, and customer-facing activities.
• Act as the product lead for reference farms, field demonstrations, and customer showcase activities.
• Serve as the primary point of contact for press enquiries and social media activities related to the tractor portfolio.
• Support Key Account Management activities through product expertise and market insights.
• Provide local market feedback to Regional Product Specialists (RPS) and Product Management on product performance, customer requirements, and market opportunities.
• Act as the primary sales contact for dealers on tractor product-related enquiries and opportunities.

What Skills You Need:

• Experience in marketing, sales, product support, product management, or a related commercial role.
• Strong project management, organisational, and stakeholder management skills.
• Excellent communication, presentation, and training delivery skills.
• Knowledge of agricultural equipment, tractor applications, and customer needs.
• Ability to analyse market, customer, and sales data to support decision-making.
• Experience working with dealers and customers in a field-based environment.
• Proficiency in Microsoft Office applications.
• Full driving licence and willingness to travel as required.
• French is the primary working language; however, a strong command of English is required.

What Makes You Stand Out:

• Strong understanding of the agricultural industry, tractor applications, and customer requirements.
• Experience working with dealer networks and go-to-market activities.
• Commercial mindset with a focus on sales growth, market share, and customer success.
• Ability to build relationships and influence stakeholders across teams and regions.
• Experience with product launches, dealer development, and training delivery.
• Knowledge of Precision Agriculture, emerging technologies, and the John Deere product portfolio would be advantageous.

Education:

• Ideally, you will have a Bachelor's degree or equivalent experience in Agriculture, Agronomy, Agricultural Engineering, Precision Agriculture, Marketing, Business, Technical Support, or a related field.

A minimum on-site presence in Ormes will be required, representing approximately one-third of the working time, or an average of 6.5 days per month.

The position is vacant immediately. The role will report directly to, Thomas Hoeglmeier, Region 2 Go-to-Market Lead Tractors & Loaders.

No matter who you are - you are welcome at John Deere! We firmly believe that diversity and inclusion make us even stronger.

If you can identify yourself with this - then we look forward to receiving your online application.