Senior Director Market Development & Growth APAC

Advertima provides revolutionary computer vision and audience-building technology that digitizes anonymous in-store shoppers into qualified and segmented digital audiences for Retail Media. Advertima partners with retailers across the globe. We make audience data accessible in real-time and turn the in-store media channel - where more than 80% of retailer’s shoppers are - into a high-volume business.

We are seeking a Senior Director Market Development & Growth – APAC to lead our commercial expansion across the APAC market. This is one of the most strategically important commercial roles at Advertima. You will operate at the intersection of Retail Media, AdTech, programmatic infrastructure, audience monetization, and enterprise retail transformation. Your mission is to establish Advertima as the category leader for in-store Audience Intelligence across APAC.
 

Your role…

Sales & Account Management
 

• Identify, prioritize, and pursue accounts aligned with the Company’s Ideal Customer Profile (ICP), including the definition and management of Tier-1 and Tier-2 target segments.
• Develop and execute structured contact and account-penetration strategies to secure discovery meetings and originate qualified commercial opportunities.
• Manage inbound Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through structured follow-up processes and convert them into qualified sales opportunities.
• Qualify, develop, and advance opportunities using MEDDPICC methodology and value-based selling approaches, progressing deals through the sales pipeline toward Proof-of-Value (PoV) engagements and where successful, commercial rollout agreements.
• Maintain accurate, complete, and timely records of all account, opportunity, and pipeline activities within Salesforce or other designated CRM systems.
• Proactively identify, assess and engage Tier-2 accounts that meet ICP criteria and demonstrate commercial potential.
• Coordinate cross-functionally with internal stakeholders to ensure consistent customer engagement, effective pursuit of opportunities, and disciplined pipeline progression.

Partner Management
 

• Design and execute opportunity-specific partner strategies and ecosystems in collaboration with relevant technology, agency and system-integration partners.
• Engage partners to jointly originate, qualify and advance commercial opportunities in line with Company objectives.
• Collaborate with Product and Technology teams to scope, initiate and support integrations with strategic technology partners.
• Work closely with Customer Success and Project teams to manage third-party integration partners during Proof-of-Value projects and subsequent rollout phases.

Strategy & Product-Market-Fit
 

• Collaborate with the founders and executive leadership team to shape and continuously refine corporate strategy, commercial priorities and go-to-market execution.
• Partner closely with Product leadership to provide market feedback, support the evolution of product strategy and contribute to positioning and product-marketing initiatives.
• Provide structured market intelligence, customer insights, and competitive feedback to inform roadmap planning and commercial execution.
   

Your profile…

 

• 10+ years in retail media, adtech, martech or enterprise SaaS/data businesses.
• Proven track record in enterprise sales and deal-making.
• Experience working with large APAC retailers or retail media networks.
• Strong commercial instinct and negotiation skills.
• Ability to structure complex, multi-stakeholder agreements.
• Deep understanding of programmatic advertising, retail media economics and data monetization.
• Operator mentality with high ownership and accountability.
• Comfortable operating in high-growth and evolving environments.
• Ability to engage credibly at C-level.
   

Why Advertima
 

• Innovative Environment: Join a team combining computer vision, IoT, edge computing, and real-time data pipelines to build enterprise-grade tech that transforms retail and advertising. We model complex enterprise processes and stakeholder networks, applying AI to drive real-world business impact.
• Global Impact: Collaborate with some of the world’s largest retailers and lead the charge in shaping the future of unified omnichannel Retail Media.
• Professional Growth: Your role won’t be static. As Advertima grows, we’ll create new leadership and specialist roles, giving you a chance to lead those new opportunities. Your work will have a direct impact on our growth trajectory.
• Supportive Culture: Be part of a team that values innovation, collaboration, and operational excellence, without the corporate fluff.
• Fast-Paced and International Startup Environment: Work in a high-growth scale-up environment where we combine flexibility with scalable processes to meet the complex demands of global Retail and AdTech industries.
• Flexible Work Policies: Hybrid work environment with the flexibility to balance your personal and professional life.
• Compensation & Fixed Salary: We offer a competitive fixed monthly salary ranging from SGD 12,500 to SGD 14,850 (contracted in USD: approx. USD 9,250 – USD 11,000), commensurate with your experience and enterprise track record.
• Equity & Incentives: Benefit from our comprehensive equity programs, including both ESOP and PSOP, ensuring your personal success is directly aligned with the company’s long-term growth and performance.
• Self-Development Budget: Get your own budget for professional development, learning, and growth.

What You Need for a Cultural Fit
 

• Self-Management: You take ownership and responsibility without waiting for direction.
• Adaptability and Motivation: You are adaptable, self-motivated, and enjoy working independently as well as collaboratively.
• Hands-On Approach: You roll up your sleeves to solve problems and remove obstacles for yourself and your team.
• Curiosity and Learning: You have a curious mind and continuously deepen your understanding of tech, the industry, and where our company is heading. You are willing to ask questions and learn from diverse sources to stay ahead of your industry and specialization.
• Tech-Savvy: ClickUp, shared calendars, AI collaboration tools—this is your normal work environment and essential for success in our hybrid work environment.
• In-Person Collaboration: You value face-to-face exchanges at the office and at team events, which are important to build strong interpersonal relationships and improve creative work outcomes.
• Cross-Functional Teamwork: You’re comfortable collaborating across teams and engaging in open, direct conversations.
• Feedback Culture: You give and receive direct feedback naturally; it’s how we get better, together.
• You are a Game Changer: You want to shape things, not just manage them. You seek opportunities to break the status quo and build something better.

If you want to help build the APAC market for the most ambitious Retail Media infrastructure company globally, we encourage you to apply.