22350-Director,Measurement(Nike)

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Role Description 
The Director of Measurement is a crucial leadership role within the Nike Initiative team, responsible for shaping and driving the measurement strategy across the EMEA region. This role involves aligning measurement practices with Nike's global and EMEA objectives, as well as IPG's global requirements. The Director will oversee the measurement infrastructure, collaborate with various Nike teams, and provide thought leadership on best-in-class measurement solutions. This role requires a strong understanding of marketing measurement, advanced modelling techniques, and excellent communication and collaboration skills. 

Key Responsibilities: 
Measurement Strategy & Vision: 

Develop and execute the EMEA measurement strategy, aligning with Nike global/EMEA goals and IPG MB global/EMEA requirements. 
Anticipate future data needs and proactively develop solutions to meet them. 

Infrastructure Management: 

Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modelling like MMM, Attribution & Incrementality testing). 

Data Enablement & Consultation: 

Collaborate with Nike Initiative teams (Marketplace, CapEx, C-FOP & Strategy) to ensure they have the right measurement capabilities based on the campaign requirements. 
Consult planners and strategists on the upfront measurement frameworks. 

Campaign Measurement Management: 

Manage the implementation of measurement solutions (with CapEx specialist teams) linked to the campaign KPIs for each campaign. 

Proactive Measurement Exploration: 

Proactive investigation and consultation into measurement solutions outside of platform and channel measurement (e.g., OOH tracking, footfall, attention). 

Thought Leadership: 

With supporting CapEx team, provide thought leadership to Nike on best-in-class tech and tools. 

Client Interaction: 

Serve as a key point of contact for Nike EMEA and Global teams regarding overarching measurement, alongside the Initiative CapEx leadership team. 
Proactively communicate any changes in direction that could impact deliverables. 

Scoping and Documentation: 

Translate client requirements (external/internal) into clear project scopes. 
Maintain comprehensive documentation of measurement infrastructure, reporting solutions, and metric definitions. 

Team Leadership: 

Provide clear direction and connect the team through collaborative projects. 

Desired Skills & Experience

Proven experience in marketing measurement, analytics, and attribution. 
Strong understanding of marketing mix modelling (MMM), attribution modelling, and incrementality testing. 
Experience with various measurement platforms and technologies (in particular Google and Meta). 
Excellent communication, collaboration, and client management skills. 

Omnicom Media is the media services division of Omnicom, bringing together some of the world's most recognised agency brands, specialist capabilities, and media expertise. We operate one of the industry's strongest media ecosystems, designed to help our clients unlock growth through intelligence, innovation, and collaboration.

Everything we build, from systems and platforms to products and capabilities, is designed with growth in mind. Our integrated Growth Ecosystems are tailored to each client's ambitions: modular, intelligent, and adaptable, deploying the right capabilities at the right time to create meaningful impact and drive transformational results.

40,000+ people - Our scale is powered by our talent. With access to global expertise, local market insight, and operational excellence, our teams work together to deliver smarter solutions for clients around the world.

70+ markets - Our global reach enables us to create strategies informed by culture, commerce, and consumer behaviour, ensuring relevance in every market.

150+ cities - With teams embedded in communities worldwide, we combine local knowledge with global perspective to help clients navigate an ever-evolving media landscape.

Join Omnicom Media and be part of a global network where your ideas, expertise, and ambition can help shape the future of media.

Strong analytical and problem-solving skills. 
Ability to translate complex measurement concepts into actionable insights. 
 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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