Manager - Integrated Marketing

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

Key Responsibilities

• Develop and execute integrated marketing campaigns aligned to business objectives, pipeline goals, and regional priorities. 
• Lead multi-channel programs across digital, webinars, CXO roundtables events, email, social, and 1-F ABM initiatives. 
• Drive end-to-end virtual programs including content, promotion, speaker management, and follow-up. 
• Partner closely with Sales, SDRs, Product Marketing, and regional teams for successful campaign execution. 
• Track and optimize campaign performance through data-driven insights, reporting, and ROI analysis. 
• Manage campaign calendars, messaging, agencies, vendors, and stakeholder communication. 
• Collaborate with creative and content teams to develop compelling campaign assets and customer-centric messaging. 
• Track marketing KPIs including engagement, MQLs, pipeline contribution, conversion rates, and ROI. 
• Ensure campaigns are delivered on time, within budget, and with operational excellence. 

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field. 
• 7+ years of experience in integrated marketing, demand generation, campaign management, or related marketing roles. 
• Proven experience developing and executing successful integrated campaigns across multiple channels  for multi-million ($) businesses
• Strong understanding of B2B marketing strategies and customer journey orchestration. 
• Experience working closely with Sales and cross-functional global teams. 
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously. 
• Strong analytical mindset with experience interpreting campaign performance data and reporting insights. 
• Exceptional written and verbal communication skills. 
• Ability to thrive in a collaborative, fast-paced, and high-growth environment. 

Preferred Skills

• Experience in SaaS, enterprise technology, or customer experience industries. 
• Familiarity with ABM platforms, CRM systems, and marketing automation tools such as Marketo, Salesforce, or HubSpot. 
• Understanding of digital marketing channels including paid media, email marketing, social media, and webinars. 
• Experience managing executive-level campaigns, customer programs, or strategic industry initiatives. 
• Strong stakeholder management and presentation skills. 
• Creative problem-solving abilities with a results-oriented mindset. 
• Experience managing regional or global marketing initiatives is a plus. 

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

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