Job Summary
We are looking for a detail-oriented and results-driven SEO Specialist to improve website visibility, organic traffic, and search engine rankings. The successful candidate will develop and implement SEO strategies, conduct keyword research, optimize website content, and monitor performance to support business growth.
Key Responsibilities
- Develop and implement effective SEO strategies to improve organic search visibility.
- Conduct keyword research and identify relevant search opportunities.
- Perform on-page SEO optimization, including titles, meta descriptions, headings, URLs, internal linking, and content.
- Conduct technical SEO audits and identify issues affecting website performance and search engine crawling.
- Optimize website content for search engines while maintaining a strong user experience.
- Monitor keyword rankings, organic traffic, and website performance.
- Develop and execute link-building and off-page SEO strategies.
- Analyze competitors and identify SEO opportunities.
- Work closely with content writers, developers, and marketing teams to implement SEO recommendations.
- Monitor Google algorithm updates and adjust SEO strategies when necessary.
- Use SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Ensure websites follow SEO best practices and search engine guidelines.
Requirements
- Bachelor’s degree in marketing, Business, Communications, IT, or a related field.
- Proven experience in SEO or digital marketing.
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with keyword research and SEO analysis tools.
- Knowledge of Google Search Console and Google Analytics.
- Understanding of HTML and website structure is a plus.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to analyze data and turn insights into actionable strategies.
- Strong attention to detail and ability to manage multiple projects.
Preferred Qualifications
- Experience with WordPress or other CMS platforms.
- Knowledge of technical SEO and website performance optimization.
- Experience with tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
- Basic knowledge of HTML, CSS, and JavaScript.
- Google Analytics or other relevant certifications are a plus.