Media Monitoring Executive

Media Monitoring Executive

We are seeking a culturally curious, highly motivated and detail-oriented Media Monitoring Executive to join our dynamic Intelligence team. This role is ideal for someone passionate about market trends, strategic reporting and data analysis. The Media Monitoring Executive will be responsible for handling media, audience and macroeconomic data to influence strategy and operations of some of the world’s leading brands.

Key Responsibilities

Monitoring and Content Collection: 

• Monitor daily, weekly and monthly news coverage and social media mentions relevant to client work and briefs 

• Track industry trends, competitor movements and brand performance across various media and platforms (digital, social, print, etc.)  

• Regularly collect content from a range of sources, ensuring accuracy and relevance as it pertains to a particular client  

• Monitor daily, weekly and monthly news coverage and social media mentions relevant to client work and briefs

Analysis and Reporting: 

• Analyse the data collected to identify emerging trends, potential risks and opportunities  

• Create detailed and insightful reports for external and internal stakeholders, summarising key findings and offering actionable recommendations  

• Present findings in a clear and accessible format (PDFs, graphs, presentations and dashboards) 

• Undertake ad-hoc research requests

Competitor Benchmarking: 

• Monitor competitor activity and market positioning, analysing their strengths and weaknesses  

• Conduct benchmarking reports to help the company understand its competitive standing

Support the wider Intelligence Team: 

• Assist in providing data-backed insights that inform the development of strategic campaigns and initiatives 

Key Skills and Qualifications 

• Education: A degree in business, accountancy, marketing, communications, data analytics, or any related numbers field  

• Experience: 2 to 4 years’ experience in monitoring, data analysis, media tracking or a similar role (internships included)  

• Attention to Detail: A keen eye for accuracy when collecting content for, reporting and presenting data  

• Time Management: Strong independence and organisational skills and the ability to manage multiple tasks with tight deadlines 

• Communication: Excellent written and verbal communication skills with the ability to synthesise full length news articles into clear and concise snippets for an executive audience   

• Analytical Skills: Proficient in interpreting data, identifying trends and translating findings into actionable insights 

• Team Player: Ability to collaborate across teams and departments

Desirable Skills 

• Curiosity and an interest in culture and current affairs 

• Experience in media monitoring or social media analytics  

• Knowledge of data visualisation tools such as Looker Studio or Power BI 

• Interest or background in public relations, communications or marketing 

• Tech-savvy: Experience with monitoring tools (e.g. ideally Muck Rack, Cision, Signal AI, Meltwater, Talkwalker, Spike, Brandwatch, Morning Consult) and proficiency in Microsoft Excel, PowerPoint and data visualisation tools  

• Experience or knowledge of conducting GEO assessments and common GEO platforms (e.g. Profound, Blue Fish AI, Meltwater Gen AI Lens, etc.) 

We’re offering a salary of £30,000 – £35,000, depending on experience, alongside a great range of benefits. Take a look at our Zeno London Benefits to see what else we offer our people.