The role

We are looking to hire a Brand & Content Marketing Manager to join our global Marketing team based in London.

This is an office-based role out of our London office.

Working at WGSN

Together, we create tomorrow 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. 

 

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Role overview 

In this role, you will lead and own WGSN’s global brand, PR, and content marketing strategy—driving brand awareness, thought leadership, and measurable commercial impact across global markets and channels. Sitting at the intersection of trend forecasting, editorial storytelling, and commercial growth, your objective is to ensure WGSN is the standard-setting, front-of-mind trend partner for decision-makers across all key industries.

What makes this role exceptionally exciting is the opportunity to collaborate with world-class creative leaders across Fashion, Interiors, Food & Drink, Beauty, Lifestyle, and Consumer Tech. Operating globally, you will shape messaging and orchestrate brand output across our UK, EMEA, LATAM, APAC, and NAM regions.

The team

The WGSN marketing team is made up of experts from a range of backgrounds across the world. Our team includes specialists in product marketing, content marketing, customer marketing and field marketing.

While based here in London this role will require collaboration with marketing departments across all four regions and requires strong and effective working relationships with content, design and commercial team.

A hallmark of our team is the desire to work collaboratively and proactively. We listen to all voices and believe that the next great idea could come from any one of us. We pride ourselves on being creative problem solvers, able to identify and capitalise commercial opportunities. We are the people that other teams come to when there is a challenge to overcome. As part of our team, you will help the world’s leading companies navigate change and design the future.

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Key accountabilities

• Social Media & Community Strategy: Lead and execute WGSN’s global organic social media strategy across platform-native channels (LinkedIn, Instagram, etc.) across LATAM, APAC, NAM, and EMEA. Act as brand guardian for digital touchpoints, driving engagement with senior decision-makers across fashion, beauty, consumer goods and retail, increasing brand consideration and supporting demand generation. 

• Content Marketing & Campaign Orchestration: Own and manage the global content marketing calendar. Partner closely with internal Content teams to select and repurpose high-value, paywall-exempt trend insights into engaging, platform-tailored content that creates industry 'FOMO' and generates qualified demand.

• Global Brand & PR Strategy: Own and execute the global PR strategy, humanising the WGSN brand by bringing our forecasting experts and consumer insights to life through narrative-led storytelling, high-profile spokesperson positioning, and media relations.  

• Owned Content, SEO & Generative Search Optimisation: Own the strategic direction of WGSN's public-facing blog, ensuring all content is optimised for search (SEO), AI-powered discovery (GEO), and commercial conversion opportunities. Partner with Content, Digital and Product Marketing teams to grow qualified organic traffic and maximise visibility across traditional and AI search experiences.

• Reactive & Cultural Trend Campaigns: Proactively monitor cultural moments, macro-trends, and industry events, leveraging WGSN’s proprietary forecasting assets to execute timely, newsjacking social campaigns.  

• PR Strategy & Agency Execution: Brief, manage, and evaluate external PR agencies across key markets to ensure campaign alignment, budget efficiency, and high-impact media coverage against clear KPIs.

• Channel Optimisation & Commercial Impact: Define channel-level KPIs across social, owned, and earned touch points. Continually analyse engagement data and campaign performance metrics to optimise posting cadences, content formats, and demand generation impact.

• Thought Leadership Support: Support the activation and multi-channel promotion of flagship global thought-leadership campaigns (e.g., Top Trends), ensuring maximum top-of-funnel reach, engagement, and cross-platform amplification.  

• Cross-Functional Collaboration: Serve as the main bridge between Brand/Social output and the wider Marketing, Content, and Commercial functions, providing regular monthly and quarterly performance insights to support overarching strategy. 

This list is not exhaustive and there may be other activities you are required to deliver.

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Skills, experience & qualifications required

• Professional Experience: Proven experience in a Brand, Content, or Social Media Marketing Manager role within a multinational B2B, publishing, or agency environment.

• Communications Expertise: In-depth expertise in PR execution, multi-channel content strategy, B2B community management, and top-of-funnel marketing performance analysis.

• Agency Oversight: Practical experience briefing, managing, and driving ROI from external PR or creative agency partners.

• Editorial Acumen: Strong editorial judgment with the ability to distill complex trend forecasts and quantitative data into compelling, public-facing brand stories.

• Stakeholder Collaboration: Exceptional interpersonal and relationship-building skills with a track record of working effectively across cross-functional and regional teams.

• Copywriting Excellence: Meticulous attention to detail with first-class campaign planning, copywriting, and proofreading skills.

• Mindset: Proactive, creative problem-solver with a positive "can-do" attitude and the ability to manage multiple complex initiatives simultaneously.

• Additional language skills (especially Brazilian Portuguese) are preferred, but not mandatory.