Assistant Marketing Manager, Borrow Full Funnel Marketing

End Date

Friday 04 September 2026

Salary Range

£40,824 - £45,360

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

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Job Description

JOB TITLE: Assistant Marketing Manager, Borrow Full Funnel Marketing (9 Month FTC)

SALARY: £40,824 - £45,360

LOCATION: Chester, Bristol or Halifax

HOURS: 35 hours, full time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

As an Assistant Manager in the Full Funnel Marketing Borrow team, you'll support the development and execution of Customer Lifecycle Management marketing plans across Acquisition and Onboarding for key customer segments.

Acting as a key link between business collaborators and Marketing Accelerator teams, you'll coordinate the planning, prioritisation and delivery of marketing activity, ensuring it aligns to customer and commercial objectives. You'll work collaboratively across multiple teams to support implementation, maintain pace of delivery and contribute to the successful execution of full funnel marketing campaigns and initiatives. 

What will I be doing?

• Support the implementation of Customer Lifecycle Management marketing plans by working in partnership with Marketing Accelerator teams to deliver activity aligned to Full Funnel priorities.

• Partner with Marketing Accelerator teams and broader business to embed successful marketing initiatives into ongoing activity, ensuring approaches can be scaled and delivered efficiently.

• Stay up to date with marketing trends, emerging channels, data and technology, applying new thinking and test-and-learn approaches to marketing activity.

• Support cross-functional initiatives and, where required, contribute to agile Pods or working groups focused on solving specific customer or business challenges.

• Maintain high standards of execution across all work, ensuring activity is delivered effectively and contributes to agreed customer and commercial outcomes.

• Demonstrate a culture of collaboration, communication and accountability, helping maintain pace and support marketing transformation.

Why Lloyds Banking Group

We’re transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.

What you’ll need

• Full Funnel Marketing Planning & Execution – Ideally a minimum 5 years experience supporting the development and delivery of customer lifecycle marketing (CLM) plans across acquisition, onboarding and customer engagement. Demonstrates a strong understanding of paid, owned and earned media channels, and how they work together to deliver customer and commercial outcomes. Experience supporting cross-channel marketing activations powered by customer insight, data and analytical rigour.

• Agile Models of Operating & Fast-Paced Delivery – Advocates agile ways of working and embraces new tools, technologies and processes that improve marketing effectiveness.

• Project Management & Delivery – Demonstrates strong planning and organisational skills, coordinating activity across multiple teams to support the successful delivery of marketing initiatives.

• Partner Management & Influence – Builds strong relationships across the business and with Marketing Accelerator teams. Communicates effectively, collaborates with team members and helps align teams behind shared customer and commercial objectives.

• Delivery & Governance – Understands the importance of effective governance, workflows and risk management in delivering marketing activity.

• Commercial Competence – Demonstrates an understanding of business objectives, market dynamics and customer needs. Uses insight and performance data to support marketing decisions and contribute to the delivery of agreed commercial and customer outcomes.

• Data, Insight & Measurement – Uses customer, market and performance data to inform decisions, find opportunities and optimise activity. Demonstrates curiosity and analytical thinking, using insight to support recommendations and improve marketing effectiveness.

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.