Marketing Director ANZ

Quote from Hiring Manager 

The Marketing Director, ANZ leads Brown-Forman’s marketing strategy and organization across Australia and New Zealand. This role is responsible for driving sustainable growth, building brand equity, innovating at scale and shaping the long-term direction of the Brown-Forman portfolio across a mature region.  

Meaningful Work From Day One 

As a key member of the ANZ Leadership Team and the APAC Marketing Leadership Team, this role partners closely with local, regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability, breakthrough and exceptional execution across ANZ. 

What You Can Expect 

• Leads local Portfolio Strategy: Defines and executes the long-term portfolio and marketing strategy across the ANZ region, aligning local brand plans, investment allocations, and growth initiatives with global priorities. 

• Strategic Planning: Develops and executes annual strategic plans, including portfolio and communications strategies. Leads the development of brand strategies and plans, ensuring alignment with regional and global objectives. Monitors market trends and consumer behavior to inform strategic decisions.

• Develops Marketing Organization & Capability: Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning. 

• Drives Marketing Excellence: Oversees the effective execution and optimization of the full marketing mix – including brand communications, digital, advocacy, and channel marketing – while fostering an environment of innovation and calculated experimentation. 

• Innovation: Oversee the innovation pipeline across Glass and RTD, identifying new opportunities and synergies within the portfolio, launching with scale and effectiveness.

• Cross-Functional Collaboration: Collaborate with global and regional teams, sales, finance and supply teams to ensure cohesive execution of marketing plans, brand pricing & promotional guidance and evaluate initiatives to enhance profitability.

• Manages Commercial & Financial Performance: Establishes clear performance metrics, minimizes non-working spend, and optimizes brand budget allocations to maximize corporate return on investment. 

• Senior Marketing Leadership: Leads the marketing agenda within the ANZ business, in addition to being an active contributor in driving a ‘high-performance culture’ within the ANZ leadership team, the MLT and the broader organization.

What You Bring to the Table 

• Senior Marketing Leadership Experience: Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments. 

• International Matrix Acumen: Proven ability to operate, influence, and challenge commercial leaders within highly matrixed, international global organizations. 

• Strategic & Financial Credibility: Strong commercial acumen and financial fluency, with a track record of translating consumer insights into actionable growth and managing complex brand budgets. 

• Enterprise Mindset: Be a visionary thinker who brings a long-term, broad perspective and big picture strategic insight. Develop an enterprise-wide mindset by proactively sharing significant market achievements and learnings across the ALT Australia Leadership Team and Marketing Leadership Team (MLT). 

• People & Agency Leadership: Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongside a track record of building impactful partnerships with external agencies. 

• Communication Skills: Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English. 

What Makes You Unique 

• A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience. 

• A proven ability to develop and launch NPD from scratch, with a deep understanding of the RTD category and dynamics a real benefit.

Who We Are 

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. 

What We Offer 

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. 

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