Director of Marketing, AI

Job Description

Job Summary (Role Overview):

AI is remaking how marketing gets done. Belkin is creating a new executive seat to lead that transformation: Director of Marketing AI, reporting directly to the Chief Marketing Officer.

The role covers the full range of marketing work: the website, newsletter and lifecycle programs, social content, retail media, product-page creative across thousands of SKUs, localization, insight generation, and the operational workflows that connect all of it. Wherever AI can make a marketing workflow faster or more scalable, it is yours to rework, while keeping human judgment and brand craft where they matter most.

This is a build role. You will write the strategy, stand up the operating model, choose the tools, install the governance and ship the production. Then comes the standardization of making a global marketing organization fluent in a new way of working. You will start with real advantages: a premium brand with rare shelf presence at Apple, a deep global catalog that rewards automation, first-party owner and registration data and an ambitious executive team. What you build with them is the job.

 

Specific Responsibilities:

• Own Belkin's marketing-AI strategy end to end: a use-case roadmap sequenced by measurable return and a three-year capability plan.
• Transform owned channels: belkin.com experience, testing and conversion, plus newsletter and email/SMS programs rebuilt around AI-assisted segmentation, creative generation and journey optimization.
• Enable an AI-accelerated social and creator program: listening and trend intelligence, platform-tuned variant production and creator-program operations, raising output and consistency without losing the brand's voice.
• Apply AI in retail media and marketplaces, where most customers make buying decisions: marketplace listing and content automation, retail-media bidding and budget allocation and measurement across Amazon and major retail networks.
• Deploy agents and copilots against marketing's highest-friction workflows, with clear standards, adoption tracking and human-in-the-loop controls as autonomy matures.
• Partner with IT and Data on the customer-data foundation, martech roadmap and a measurement approach built on marketing-mix modeling and incrementality testing, so every AI initiative is judged on validated lift rather than platform-reported numbers.
• Establish marketing-AI governance from day one: model and vendor standards, IP and training-data provenance, brand safety, privacy and consent and synthetic-content disclosure aligned to recognized frameworks (NIST AI RMF, ISO/IEC 42001, EU AI Act).
• Build and lead a small, senior central team plus a network of embedded champions across brand, performance, lifecycle and regional marketing, spreading capability so the wider organization becomes fluent.
• Work with regional offices to ensure AI-generated content and localization stay consistent with global corporate positioning and messaging.
• Be a thought-partner with members of senior executive management.
• Maintain a safe and clean work environment.
• Understand and follow company rules and regulations.
• Perform all other duties as assigned and required.

 

Education and Experience Requirements:

• Bachelor's degree in a related field.
• 10+ years of marketing AI and/or web technology experience.
• Proven production AI results, not pilots: has put generative AI into live marketing workflows (creative, lifecycle, media, or operations) and can walk through what shipped, what it cost, what it returned and what was shut down.
• Personal AI fluency: prototypes with LLMs, APIs, and agent tooling firsthand and can evaluate products without relying on vendor demos.
• Zero-to-one leadership: has built functions from scratch, including hiring talent, designing operating models and leading change.
• Measurement rigor: insists on baselines, holdouts and incrementality before any ROI claim, and can defend that standard to a CFO.
• Working knowledge of AI risk and compliance frameworks with sound judgment on brand, IP and privacy risk.
• Strong executive communication: can explain consequential technical choices clearly to a board, retail partner, engineer or creative team.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. 

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location:

El Segundo, California

Range for this position:

$200,000 to $230,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.