Senior Product Manager, Digital Product

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.  So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.  

  

What will you do? 

A day in the life of a Senior Product Manager, Digital Product at VF looks a little like this. 

We are seeking an experienced and strategic Senior Product Manager, Digital Product to lead product ownership responsibilities across a portfolio of retail brands. This role is responsible for driving execution, alignment, and delivery across the eCommerce product ecosystem, ensuring teams deliver scalable, customer-centric solutions that support both business objectives and seamless digital experiences.

The Senior Product Manager, Digital Product will serve as the accountable Product Manager across multiple product areas, eCommerce initiatives and platforms, partnering closely with engineering, UX, analytics, merchandising, marketing, operations, and brand stakeholders to translate strategic priorities into actionable product backlogs, clearly defined requirements, and measurable outcomes. This role plays a critical part in connecting business strategy with agile delivery execution across product search, merchandising, checkout, order management, loyalty, promotions, and omnichannel capabilities.

The ideal candidate brings expertise in eCommerce product management within the retail industry, a strong understanding of agile product delivery practices, and the ability to manage competing priorities across multiple brands, business units, and stakeholder groups. You are highly collaborative, execution-focused, and skilled at balancing customer needs, operational considerations, and commercial objectives to deliver impactful digital commerce experiences at scale.

Let’s break down that day-in-the-life a bit more. 

• Manage the product backlog and delivery priorities across eCommerce product areas and capabilities for a portfolio of retail brands, including checkout, promotions, search, customer accounts, order management, fulfillment, and omnichannel experiences — ensuring alignment with business goals, customer needs, and enterprise priorities.
• Translate strategic initiatives and business objectives into clearly defined user stories, acceptance criteria, and prioritized epics, balancing customer impact, commercial value, technical dependencies, operational considerations, and brand-specific requirements across multiple brands and regions.
• Embeds and leverages AI to accelerate decision-making, improve customer outcomes, streamline execution, and drive measurable business impact.
• Maintains a consistent goal to improve the consumer experience by pushing the boundaries of the possible.
• Lead day-to-day Agile product ownership activities in close partnership with engineering, UX, QA, analytics, and business stakeholders — facilitating backlog refinement, sprint planning, dependency management, release readiness, and delivery execution to ensure high-quality, timely outcomes.
• Champion customer-centric digital commerce experiences by identifying pain points and optimization opportunities across web, mobile, and omnichannel journeys, helping drive seamless and consistent experiences across browsing, purchasing, fulfillment, returns, loyalty, and customer engagement touchpoints.
• Serve as the liaison across cross-functional teams, partnering with merchandising, marketing, operations, customer service, fulfillment, and technology stakeholders to ensure product capabilities effectively support key retail and eCommerce business processes.
• Assist in driving alignment and prioritization across multiple brands and stakeholder groups by establishing structured intake, backlog governance, and roadmap planning processes that support both shared platform scalability and brand-level business objectives.
• Partner closely with engineering and architecture teams to support solution discovery, dependency management, technical refinement, and delivery sequencing, ensuring scalable and sustainable execution across the eCommerce ecosystem.
• Support data-driven product decision making by defining and monitoring KPIs related to customer engagement, conversion, checkout performance, fulfillment experience, feature adoption, and operational efficiency — leveraging analytics and customer insights to continuously optimize product outcomes.
• Coordinate cross-platform and omnichannel release activities across web, mobile applications, and integrated retail systems, ensuring features, enhancements, and customer experience improvements are delivered in a synchronized and business-ready manner.
• Facilitate stakeholder communication and transparency through backlog reviews, sprint demos, release updates, roadmap discussions, and cross-functional working sessions — translating business needs into actionable delivery plans and communicating progress, risks, and tradeoffs effectively.
• Collaborate with external vendors, platform partners, and internal shared services teams to support platform enhancements, integrations, and ongoing capability evolution across the digital commerce landscape.

• Foster a culture of continuous improvement, Agile best practices, experimentation, and innovation by identifying process optimization opportunities and staying informed on evolving trends in eCommerce, retail technology, omnichannel capabilities, and customer experience.

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements. 

The foundation skills you will need in this position are: 

• 7+ years of product management experience, with at least 4 years focused eCommerce
• Demonstrated success building and executing product roadmaps that serve multiple brands or business units simultaneously across multiple regions
• Experience supporting multi-region or global deployments with an understanding of localization requirements, regulatory considerations, and market-specific needs
• Strong communication and stakeholder management skills, with the ability to influence across diverse functional teams including retail operations, merchandising, and DT.
• Track record of managing complex vendor and partner ecosystems and making strategic build-vs-buy technology decisions.

There are also a few skills that are not required but preferred. 

• Experience with commerce solutions (e.g., Salesforce Commerce Cloud, Shopify)
• Background in multi-brand environments with complex fulfillment and customer engagement models
• Experience with analytics platforms and A/B testing frameworks.
• Certification in product ownership or Agile frameworks (e.g., CSPO, SAFe POPM)

Now WE have a question for YOU.  

Are you in? 

Hiring Range:

$151,200.00 USD - $189,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.