COMMUNITY OUTREACH LIAISON

Description

SUMMARY/OBJECTIVE:

The Community Outreach Liaison is responsible for developing and strengthening relationships with healthcare providers, medical practices, health systems, and community partners to increase awareness, referrals, and access to Salience Health services. This relationship-driven business development role focuses on provider outreach, education, presentations, networking, and consistent follow-up to develop new referral opportunities and strengthen existing partnerships. The Community Outreach Liaison manages an assigned geographic territory, identifies referral opportunities, develops account strategies, tracks referral and account performance, and collaborates with internal teams to support referral growth and patient access. The ideal candidate is personable, proactive, organized, driven, and comfortable working independently in a field-based environment while meeting measurable business-development goals.

RESPONSIBILITIES/DUTIES

Provider & Community Relationship Development

• Develop and maintain strong professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leadership, and community partners.
• Conduct consistent in-person visits, provider meetings, educational presentations, networking activities, and follow-up communication with referral sources.
• Establish Salience Health as a trusted clinical and community resource within the assigned geographic territory.
• Develop meaningful, long-term relationships with providers and practice leaders rather than focusing solely on activity or visit volume.
• Maintain consistent communication and follow-up with existing and prospective referral sources.
• Represent Salience Health professionally at community events, provider meetings, networking events, healthcare organizations, and other relevant activities.

Business Development & Referral Growth

• Identify new referral opportunities within primary care, psychiatry, behavioral health, specialty practices, ACOs, health systems, and other strategic healthcare partners.
• Educate referring providers and healthcare organizations regarding Salience Health services, patient access, referral processes, clinical models, and appropriate patient populations.
• Develop strategies to establish new referring provider accounts and convert relationships into active referral sources.
• Create and execute account-specific strategies for high-value referring practices.
• Strengthen and protect existing high-value referral accounts and identify opportunities to increase account activity.
• Identify declining, growing, and high-opportunity accounts and develop appropriate outreach strategies.
• Support growth of Salience Health referrals, including external TMS referrals and other applicable service referrals.

Territory & Account Management

• Independently manage an assigned geographic territory and prioritize activities based on referral volume, growth potential, relationship strength, account performance, and business opportunity.
• Track provider visits, outreach activity, referrals, account growth, opportunities, and other business-development activities within CRM and reporting systems.
• Analyze territory and account performance to identify trends, opportunities, declining accounts, and areas requiring additional engagement.
• Maintain organized and accurate records of referral sources, account activity, follow-up, opportunities, and relationship development.
• Develop and maintain a pipeline of prospective referring providers, practices, healthcare organizations, and community partners.

Internal Collaboration & Operational Support

• Collaborate closely with clinical, marketing, intake, operations, and leadership teams to support referral growth, referral conversion, and patient access.
• Communicate provider and community feedback to appropriate internal departments.
• Identify barriers to referral conversion or patient access and communicate opportunities for improvement to appropriate leadership.
• Support departmental and organizational business-development initiatives and strategic priorities.
• Meet or exceed established monthly and quarterly referral, activity, account-development, and territory performance goals.
• Perform other duties and special projects as assigned.

ADA Statement

Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

EEOC Disclosure

Salience is an Equal Opportunity Employer and is committed to creating an inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law. Salience is committed to providing reasonable accommodations to qualified individuals with disabilities and to applicants throughout the hiring process, consistent with applicable law.

Requirements

SKILLS/QUALIFICATIONS

• Ability to build and maintain genuine, long-term professional relationships with healthcare providers, practice leaders, and community partners.
• Demonstrated ability to develop professional relationships and generate new business, referrals, partnerships, or other measurable opportunities.
• Strong interpersonal, verbal, and written communication skills.
• Ability to confidently communicate with physicians, advanced practice providers, executives, therapists, practice managers, and other healthcare professionals.
• Strong presentation and provider-education skills.
• Highly proactive approach to identifying new opportunities and developing referral relationships.
• Strong organizational and time-management skills with the ability to independently manage a geographic territory.
• Ability to prioritize accounts and activities based on opportunity, referral performance, relationship strength, and potential return on time and resources.
• Strong follow-through, accountability, and ability to manage multiple relationships, commitments, and priorities.
• Ability to work independently in a field-based environment while collaborating effectively with internal teams.
• Ability to develop and execute account-specific business-development strategies.
• Strong analytical and problem-solving skills with the ability to interpret account and territory performance data.
• Comfortable working toward measurable monthly and quarterly performance goals.
• Ability to adapt outreach strategies based on provider needs, account performance, market conditions, and organizational priorities.
• Professional and courteous demeanor when representing Salience Health in healthcare and community settings.
• Ability to maintain confidentiality and appropriately handle sensitive patient, provider, referral, and company information.
• Proficiency with computers, Microsoft Office applications, CRM systems, and basic reporting tools.
• Ability to learn and navigate multiple software applications and organizational systems.
• Valid driver's license and reliable transportation required.
• Ability to consistently travel throughout an assigned geographic territory to conduct provider visits, meetings, community outreach, networking activities, and other business-development responsibilities.

REQUIRED EDUCATION/EXPERIENCE:

• High School diploma or equivalent required.
• 2+ years of experience in healthcare, medical sales, physician relations, business development, community outreach, or a related field.
• Demonstrated experience building professional relationships and developing new business, referrals, partnerships, or accounts.
• Experience working independently and managing multiple priorities, accounts, or a geographic territory.
• Experience meeting measurable performance goals or business-development objectives preferred.
• Experience using CRM systems, Microsoft Office, and basic reporting tools preferred.

PREFERRED QUALIFICATIONS:

• Experience working with physician practices, health systems, ACOs, behavioral health, primary care, or specialty healthcare.
• Existing professional relationships with healthcare providers or organizations in the North Texas market.
• Experience in behavioral health, psychiatry, TMS, primary care, or value-based care.
• Experience presenting to groups of healthcare professionals.
• Experience managing a book of business, referral territory, geographic territory, or strategic accounts.
• Bachelor's degree in business, healthcare administration, marketing, communications, or related field.

ESSENTIAL FUNCTIONS/SKILLS:

• Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions listed below.
• Develop and maintain professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leaders, and community partners.
• Conduct regular field-based visits, meetings, presentations, provider education, networking activities, and follow-up communication within an assigned geographic territory.
• Communicate Salience Health's services, clinical model, patient access processes, referral procedures, and appropriate patient populations to healthcare providers and referral sources.
• Identify, develop, and pursue new referral opportunities within assigned markets and strategic healthcare organizations.
• Develop and implement account-specific strategies to establish, grow, and retain referring provider accounts.
• Manage and prioritize a geographic territory using referral activity, account performance, relationship strength, growth potential, and other available data.
• Track provider engagement, outreach activity, referrals, account growth, opportunities, and follow-up activities within applicable CRM and reporting systems.
• Review and analyze territory and account information to identify growing, declining, inactive, and high-opportunity accounts.
• Maintain accurate and timely documentation of provider interactions, account activity, opportunities, referrals, and follow-up activities.
• Establish new provider and healthcare organization relationships and develop those relationships into active referral sources.
• Strengthen existing high-value accounts and identify opportunities to increase referral volume and engagement.
• Collaborate with internal clinical, marketing, intake, operations, and leadership teams to improve referral conversion and patient access.
• Communicate provider and community feedback, referral barriers, account concerns, and opportunities for improvement to appropriate internal teams and leadership.
• Represent Salience Health professionally at community events, provider meetings, healthcare organizations, networking events, and other external activities.
• Meet established monthly and quarterly referral, activity, account-development, and territory performance expectations.
• Demonstrate consistent follow-through, accountability, and responsiveness with referral sources and internal stakeholders.
• Maintain confidentiality of patient, provider, referral, and company information in accordance with HIPAA and organizational policies.
• Utilize CRM, Microsoft Office, reporting tools, and other technology to manage territory activity, relationships, and performance information.
• Exercise independent judgment when determining outreach priorities, developing account strategies, addressing relationship concerns, and identifying business-development opportunities.
• Adapt business-development strategies and activities based on account performance, provider needs, market conditions, and organizational priorities.
• Maintain a professional, respectful, collaborative, and service-oriented representation of Salience Health.
• Perform other duties and special projects assigned to support departmental and organizational objectives.

PERFORMANCE EXPECTATIONS:

Performance will be evaluated using measurable territory and business-development outcomes, including new Salience Health referrals and leads; external TMS referrals; growth of existing referring accounts; new referring provider accounts; strategic account development; provider engagement and face-to-face activity; referral trends by account; referral-to-appointment conversion; account retention and relationship strength; and monthly and quarterly territory performance.

A successful Community Outreach Representative will consistently grow referral volume within their territory, develop meaningful relationships with providers rather than simply completing visits, turn new relationships into active referral sources, strengthen and protect existing high-value accounts, identify opportunities before they become lost or declining accounts, communicate Salience Health's value clearly and consistently, demonstrate strong follow-through and accountability, use data to prioritize time toward the highest-return opportunities, and become a trusted resource for providers and practice leadership.

WORK ENVIRONMENT/WORKING CONDITIONS:

• Work is performed in a combination of professional office, healthcare, community, and field-based environments.
• The position requires frequent travel throughout an assigned geographic territory to conduct provider visits, meetings, presentations, networking activities, community events, and other outreach responsibilities.
• The position involves frequent interaction with physicians, advanced practice providers, therapists, practice managers, healthcare executives, community partners, patients, coworkers, and other internal and external stakeholders.
• Work may involve entering medical practices, healthcare organizations, hospitals, community organizations, and other professional environments.
• The position requires frequent use of computers, CRM systems, telephones, email, Microsoft Office applications, and other business technology.
• Work requires the ability to independently manage a schedule, territory, appointments, follow-up activities, and competing priorities.
• Work may involve frequent interruptions, changing priorities, time-sensitive activities, and performance expectations.
• The employee may encounter a variety of professional communication styles, personalities, and organizational environments while conducting external outreach.
• Work requires maintaining confidentiality of patient, provider, referral, and company information in accordance with HIPAA and company policies.
• The employee is expected to maintain a professional, respectful, collaborative, and service-oriented work environment while representing Salience Health.
• The position requires reliable transportation and the ability to consistently travel throughout the assigned territory.

Cognitive Demands

• Ability to develop and maintain professional relationships and recognize opportunities for relationship development and referral growth.
• Ability to analyze provider, account, territory, referral, and activity data to identify trends, opportunities, declining accounts, and areas requiring additional engagement.
• Ability to prioritize accounts, provider visits, outreach activities, follow-up, and other responsibilities based on business opportunity and organizational priorities.
• Ability to develop account-specific strategies based on referral volume, growth potential, relationship strength, account performance, and provider needs.
• Ability to communicate complex healthcare service information clearly and appropriately to physicians, advanced practice providers, practice leaders, executives, and other professional audiences.
• Ability to listen effectively, understand provider and practice needs, and adapt communication and outreach strategies accordingly.
• Ability to exercise sound judgment and make timely decisions when managing relationships, prioritizing territory activities, and identifying business-development opportunities.
• Ability to manage multiple relationships, accounts, appointments, follow-up activities, and deadlines while maintaining organization and attention to detail.
• Ability to maintain concentration and professionalism during frequent interactions, interruptions, schedule changes, and competing priorities.
• Ability to learn and apply information regarding Salience Health services, clinical models, referral processes, patient access procedures, CRM systems, and organizational processes.
• Ability to interpret and utilize CRM reports, referral trends, account activity, and other business-development data.
• Ability to develop solutions to account challenges, referral barriers, relationship concerns, and other business-development issues.
• Ability to maintain consistent productivity, follow-through, and accountability while working independently.
• Ability to adapt strategies and communication approaches based on changing provider needs, account performance, market conditions, and organizational priorities.
• Ability to maintain confidentiality and exercise discretion when managing sensitive patient, provider, referral, and company information.

Physical Demands

• Frequently sit, stand, and walk while performing field-based and office responsibilities.
• Frequently walk throughout medical practices, healthcare organizations, offices, community locations, and other external environments.
• Frequently use hands and fingers to operate a keyboard, mouse, telephone, mobile device, and other office equipment.
• Frequently communicate verbally and hear conversations in person and by telephone.
• Frequently reach, grasp, carry, and handle materials, presentation supplies, marketing materials, and other items necessary for outreach activities.
• Occasionally bend, stoop, kneel, crouch, or reach while performing job duties or accessing materials.
• Occasionally lift, carry, push, or pull items weighing up to 20 pounds, including presentation materials, supplies, or equipment.
• Ability to travel independently throughout the assigned geographic territory using reliable transportation.
• Ability to enter and exit a vehicle and navigate a variety of professional, healthcare, community, and office environments.

Vision Requirements

• Ability to read printed materials and electronic documents with or without corrective lenses.
• Ability to perform prolonged computer work requiring close visual acuity.
• Ability to review CRM records, reports, spreadsheets, account information, referral data, correspondence, presentations, and other business-development documentation accurately.
• Ability to read and interpret information displayed on computer monitors, mobile devices, presentation materials, and printed documents.
• Ability to distinguish numbers, letters, symbols, and other detailed information.
• Ability to shift visual focus between computer monitors, printed materials, mobile devices, presentation materials, and the surrounding environment throughout the workday.
• Ability to visually navigate and safely move through office, healthcare, community, and field-based environments.