Senior Product Manager, Platform group

Join Smartly as a Senior Product Manager on Media Platform. Your main product is the next generation of our core optimization feature, which currently manages over $1B in annual customer spend across advertising channels. The next generation plays a crucial role in how Smartly delivers value to our customers. It saves time through automation and, most importantly, optimizes campaigns based on performance.

About the Team and the Role:

Smartly helps advertisers run digital advertising across social media, programmatic, and connected TV. We help marketers get better performance and work more efficiently.

As a Product Manager at Smartly, you own product areas end to end: discovery, vision, roadmap, backlog, and go-to-market. You work with large advertisers, advertising platforms, the engineers who build the product, and other Smartly product teams. What you learn from customers should show up in the roadmap, the launch plan, and weekly priorities.

You will be part of the Media Platform group. We build the shared capabilities the channels run on: campaign management, budget optimization, automated triggers, catalog management, and more. That is how marketers get better results while simultaneously doing less manual work.

Your main product is Smartly's Triggers. We are building the next generation of Triggers with a foundation that can carry all of Smartly's media optimizations as we grow. You are accountable for whether Triggers help marketers with real business problems: stronger performance, less busywork. Your first tasks include launching the closed alpha with a handful of selected customers, staying close to them, and learning how it compares with current Triggers. We already have a roadmap for what we think should come after that closed alpha. What you hear from customers, and what you then envision, should change that view.

On the Media Platform team, you will also own other related product areas and help set the direction of the platform. The exact mix can shift as the team and the company find better ways to create value.

 

As a Senior Product Manager, you will:

• Stay close to customers and gain deep insights to define product priorities and problems to solve
• Lead discovery, including user research and prototype testing
• Work closely with your engineering team, owning the product roadmap and prioritize feature development
• Collaborate with other teams and align related product visions
• Work with engineers, channel PMs, large advertisers, and advertising platforms so platform capabilities land in real advertiser workflows
• Develop go-to-market strategies to drive product adoption and demand  
• Conduct client workshops and presentations to showcase product capabilities  
• Manage stakeholder relationships and ensure alignment of strategy and execution

What we're looking for:

• 5+ years of product management experience, preferably in B2B SaaS
• Experience working across functions without needing a lead title to get alignment
• Proven track record of leading high-impact products and driving user or revenue growth  
• Strong leadership skills with experience in cross-functional collaboration  
• Expertise in launching successful software products and features  
• Background in a technically complex domain, such as digital advertising, and willingness to get fluent in that domain
• Proficiency in data analysis and handling large datasets
• Bachelor's or Master's degree in a related field
• Ability to work from the Helsinki office at least 3 days per week
• Excellent English, and willingness and ability to travel internationally to meet internal teams, partners, and customers.